Digital Marketing Specialist

at  Myer

ABOUT THE ROLE:

• Work with the Digital Marketing Manager – SEM, to define and execute the day to day operations of the SEM channel
• Perform regular bid management and optimisations to ensure we are meeting business KPIs
• Account structure and Google Merchant Centre management
• Ad copy and creative management
• Managing new campaigns, sales and product launches
• Regular reporting and measurement, using data visualisation tools and presenting back to the wider team
• Budget management, forecasting and pacing
• Test, learn and analyse initiatives constantly to ensure we are constantly improving results and Myer is at the forefront of new developments in SEM
• Work with the Google team to drive success of the channel
• Liaise with both external and internal stakeholders to drive business understanding of the channel and optimise ways of working
• Contributing to other initiatives in the Digital Marketing team in areas such as analytics, tech, creative, campaigns and ad sub