Digital Marketing Specialist

at  Oh Polly

ABOUT OH POLLY

Founded in 2015, Oh Polly creates high-quality, innovative designs that are trend-driven, meeting our customers’ needs in an ever-evolving market without compromising on our global responsibility and ethical values. Our business model is social first, centred around our industry-leading Instagram and Facebook accounts. 2020 saw the launch of Bo+Tee, Oh Polly’s much-loved gym and activewear brand, followed by the launch of Neena Swim in 2021, focusing solely on stylish swimwear. Fast forward to 2024 and we now have a combined following of over 10 million across the brands, selling products in almost every single country around the world. Operating via offices in Glasgow, Liverpool, London, Los Angeles, Dhaka and Guangzhou, the business has over 400 employees in the UK and 1500 directly employed worldwide. As we continue to expand our global presence, we are looking for talented, driven, and ambitious individuals to join the Oh Polly team! Here, you can expect an environment to flourish, develop and take your career to the next level.

SKILLS AND REQUIREMENTS:

• 2 - 3 years experience within a digital marketing role.
• Proven experience of managing paid media activity (gained from working for an advertiser or media agency)
• Excellent communication skills at all levels.
• Experience of Google Analytics, Google Search Console and Google Lookers Studio.
• Great multitasker and organisational skills.
• A team player who is proactive and is able to work autonomously.
• Highly numerate.
• Proactive and positive attitude.

THE ROLE:

The Digital Marketing Department at Oh Polly is going through an exciting period of growth and requires a passionate and talented digital marketing specialist to join their fast paced team.
As Digital Marketing Specialist, you will play a vital role within the team, with a key focus on Paid Marketing. You will be collaborating with teams across the organisation and global markets to develop and execute best-in-class digital performance campaigns to drive efficient user acquisition and user retention.
This role is best suited for someone who has a demonstrable experience within digital marketing and is looking to refine their expertise further within the fashion sector.

RESPONSIBILITIES:

• Support the growth strategy to drive customer acquisition, retention and engagement across Paid Media, CRM, App and SMS.
• Optimising campaigns to achieve increased results month-on-month in line with the company wide targets.
• Deliver on user growth targets, whilst maintaining efficiency CPC’s, CPA and CAC.
• Record and communicate paid marketing performance using data driven insight to wider stakeholders, ensuring that any variance against target is explained.
• Drive innovation of Paid Media activity, implementing test and learn approach to ensure market leading activity and maximise return on investment.Work collaboratively with the Oh Polly creative teams to acquire content for launches, promotions and activations.