Digital Marketing Specialist

at  Stanley Black Decker

POSITION

Job Title: Digital Marketing Specialist GALP (m/w/d)
Department: Brand & Digital Marketing GALP
Location: Idstein, Flex (4 days Home Office / 1 day in Idstein)
Reports to: Group Brand & Digital Marketing Manager GALP

HARD SKILLS

• Strong knowledge of the digital organic channels and their KPIs
• Proven experience with email marketing platform activation such as Salesforce Marketing Cloud
• Skills in utilizing Google Analytics tools to report on website activity and provide recommendations
• Strong project management/organizational skills and strong attention to detail
• Knowledge of search engine optimization (SEO) principles
• Knowledge of HTML and CSS a plus
• Understanding of content management systems (CMS) a plus

SOFT SKILLS

• Independent, creative self-starter with ability to work in a highly energetic, fastpaced environment to actively drive digital transformation
• German Native Speaker & strong English language skills (verbal, written and presentation); additional languages advantageous
• 2+ years of experience gained across relevant digital marketing disciplines

WHO WE ARE

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

JOB PURPOSE

The Digital Marketing Specialist will work closely within the marketing team to develop and implement a part of the digital marketing activities in support of business objectives. Responsible for the German & Alpine region (GALP), in this executional role, you will apply your understanding of the digital marketing mix to create solutions - from development, launch, measurement to optimization - that drive brand and product awareness, purchase intent and loyalty. The Digital Marketing Specialist sits within the local brand & digital marketing team. This role will execute across owned digital touchpoints (mainly homepage & CRM) and presents an opportunity to work and make an impact across the digital ecosystem.

RESPONSIBILITIES

• Drive the day-to-day operation of the digital marketing presence of the tools brands in the region, with a particular focus on eCRM and brand websites
• Maintain an integrated marketing and content calendar to ensure global brand alignment across owned digital channels
• Collaborate with internal stakeholders and external agencies to create, update, and maintain various digital properties such as websites, landing pages, and microsites in support of digital marketing campaigns
• Deliver a robust email (eCRM) activation across focus brands, engaging the user database
• Track digital organic marketing performance for brand awareness, conversion and loyalty to make recommendations to improve established KPIs
• Collaborate with cross-functional teams including brand marketing, product marketing, channel marketing, IT support and customer service to expand understanding of digital activity

PURPOSE-DRIVEN COMPANY:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices