Digital Marketing Specialist

at  Tribecar Pte Ltd

The Digital Marketing Specialist will form paid media strategies and framework and develop digital marketing capabilities so as to maximise publicity and revenue for Tribecar.

REQUIREMENTS AND SKILLS:

• Minimum 3 years’ relevant working experience in Marketing, especially digital, social media, paid media, and data analytics.
• Highly analytical and must have experience in reporting & analysis on Google Analytics.
• Strong understanding and understanding of Social Media Marketing and/or Display Marketing.
• Demonstrate expertise in analysing and acting on marketing data.
• Excellent interpersonal and communications skills, to liaise with cross-functional working teams.
• Class 3 license holder preferred.
• General knowledge and interest in the car-sharing/automotive industry is important.
• Willingness to learn, enthusiasm and personal motivation is paramount.

• Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.
• Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.
• Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.
• Ensure budget and KPI pacing to target across all campaigns.
• Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.
• Drive data-driven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure online-to-offline contribution and cross channel impact.
• Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented.
• Regular maintenance of website’s SEO health.