Digital Marketing Specialist

at  Westpac Group

• Unique opportunity to utilise your digital marketing expertise, whilst elevating the impact and awareness of Westpac Group’s family of philanthropic foundations
• 12 month contract opportunity working part time- 3 days per week
• Open to candidates based within Sydney or Melbourne locations- flexible attendance in either Melbourne or Sydney office required (1-2 days)

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At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches, products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au.

Specific responsibilities include:

• Support the end to end delivery of marketing and communications awareness and acquisition campaigns across internal and external audiences
• Lead the development and execution of a refreshed social media strategy across all Foundations including management of paid campaigns, organic activity, account monitoring and reporting
• Review and uplift email communications activities across each Foundation to improve personalisation and automation using Adobe Marketing Cloud and Marketo
• Support the ongoing maintenance of the Foundations various websites using the Adobe suite
• Create compelling visual and written content and lead liaison with relevant third party suppliers to execute
• Work closely with central Marketing, Corporate Communications, Media, HR (People Proposition and Culture Champions) to elevate internal awareness, pride and engagement in relation to Foundations’ activities and programs
• Support Foundations MarComms team as directed to ensure delivery of all BAU marcomms activity necessary to support the core deliverables and commitments of all five Foundation

To be successful in this role you need:

• 5+ years experience working in a digital marketing role in a large and complex organisation.
• Degree in marketing, media or communications.
• Proven success implementing digital media strategies to achieve increased awareness and engagement.
• Highly developed written & verbal communication and presentation skills
• Commercial and community acumen
• Strong collaboration and influencing skills
• Ability to prepare strong business cases advocating for change
• Experience working in both the corporate /government and community sector (desirable)
• Experience in change management, including theory of change (desirable)
• Experience with workplace giving and / or employee volunteering programs (desirable