Digital Marketing Specialist

at  XCL WORLD ACADEMY PTE LTD

XCL World Academy is seeking to recruit a Digital Marketing Specialist who is creative, meticulous, resourceful and has passion in the marketing field, including digital marketing, social media management, content creation, communication, and other media-related engagement.

ABOUT US

XCL World Academy offers a rigorous and balanced education for students aged 2 to 18, beginning with our Nursery programme and continuing through the full International Baccalaureate (IB) continuum of studies. We believe in future-proofing your child by providing relevant skills and exposure, equipping them with the skills required for the jobs of tomorrow. Through our world-class curriculum and with the guidance of highly experienced teachers, our students embark on a self-directed journey to become skilled and empathetic young individuals.
We aspire to recruit employees that share and understand our commitment towards creating our mission of empowering an international community of happy learners who aspire to positively impact others. We are committed to safeguarding and promoting the welfare of children and young people. All appointments are subject to Safer Recruitment processes such as interviews, employment reference checks, identity, and criminal record checks. Selected candidate[s] would be required to provide documentation of background checks done from the home country

• Plan and execute events and partnerships for local and regional business expansion strategies.
• Develop market intelligence/research to support tactical digital marketing planning and campaign execution for enrolment opportunities.
• Strategize and plan all digital marketing, including SEO/SEM, A/B testing, marketing database, email, social media, and display advertising campaign.
• Media Agency Management to execute local and overseas digital marketing campaigns.
• Measure and report performance of all digital marketing campaigns.
• Conduct social listening and analyse findings.
• Identify best practices and trends to create visually impactful messaging.
• Review websites and propose enhancement for performance and user experience optimization.
• Support Marketing and Admissions in other tasks, as reasonably requested.