Digital Marketing Technology Specialist

at  Caterpillar

JOB SUMMARY:

Cat Digital is looking for a qualified Marketing Technology & Data Specialist to administer Percolate, a marketing campaign & content management system. Job functions include managing user licenses, training, creating templates, consulting with business units on system changes and configuring new solutions to internal and external business needs. This individual works closely with marketing teams to define business requirements and support the adoption of marketing technologies. This role typically has foundational level expertise on marketing technologies, marketing data, and digital marketing acumen.

ABOUT CATERPILLAR

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

• Performing daily System Admin duties: user management, managing user license counts through reports and audits, creating/updating/managing system templates, editing custom fields, taxonomies and team specific templates, managing support inbox and following up on inquiries, documenting support tickets and following through to resolution
• Training new users (internal and dealers) on how to effectively use Percolate with existing marketing processes
• Development of training documentation
• Consulting with existing users on how to maximize system use. This could include additional training, configuration modifications, new template and workflow design, etc.
• Creating and managing analytics dashboards to measure progress against key business goals and objectives
• Leading small projects, with small to moderate complexity related to marketing technology.
• Assisting in the creating, analyzing and validating business requirements for marketing technologies and or marketing data. Assists in creating user stories and defining business acceptance criteria
• Participating in marketing technology and/or marketing data planning meetings, road mapping, reveals, and retrospectives
• Additional duties as assigned