Digital Media Lead

at  Signet

ARE YOU AN EXPERIENCED LEADER IN DIGITAL MEDIA WITH A TRACK RECORD OF DRIVING GROWTH?

If the answer is yes, this could be the role for you!
We have an exciting opportunity to lead the digital media across our H. Samuel and Ernest Jones brands as Digital Media Lead. Reporting into our Director of Customer you will build and drive our vision and strategy for all digital channels, which will continue driving our growth.
You will be responsible for our complete spectrum of digital channels, which will include owning performance marketing, SEO, brand activations, measurement and analytics, whilst working hand-in hand with our Director of Customer and Head of Digital Trade to drive an aligned approach.

• Establish testing and optimisation plans, methodologies and platforms.
• Drive customer acquisition efforts through performance marketing.
• Collaborate with CRM on a customer lifecycle strategy to ensure digital media implementation is aligned to customer moments.
• Develop and co-create a team of high performing digital marketers, ensuring their personal and skills development.
• Assess and build the right balance between in-house skills and implementation, and outsource expertise and delivery.
• Management of digital agencies, SaaS platforms and tools to help resource and automate our efforts.
• Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
• Work with Commercial and trading teams to build our product activations across the customer calendar.
• Collaborate with Marketing to align digital channel activation to key customer moments and campaigns.