Digital Media Manager

at  Ardene

Location Details: Head Office
PostalCode: H4S 1W8
Category: Corporate
Requisition Number: 15148-DMM-05-21-24
Date Opened: May 21, 2024
Number of Openings: 1
Job Type: Permanent
Pay Class: Full Time
Education: Bachelor’s Degree
Career Level: Experienced
Who We Are:

• Managing the media operations including campaign setup and budget changes, optimization and reporting
• Manage all form of paid media on all digital channels, SEM and affiliates
• Developing digital strategies in collaboration with Director and multiple key stakeholders in order to meet objectives
• Planning of the monthly, quarterly, yearly, media plan
• Planning and maintenance of the media calendar with all campaigns that will be running on a monthly basis
• Manage partnerships with external vendors (Gen3, Media, Meta, Feedonomics, Pepperjam, etc)
• Manage monthly ad spend and optimize performance to lower CPA and boost ROAS
• Perform weekly and monthly reporting on digital channels
• Monitoring of media channels performance in ads manager GA4 and Meta
• Identify new opportunities to improve our media ads and increase sales
• Continue to A/B test campaigns, track results, and identify improvements.
• Oversee campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives/KPIs
• Develop and help execute strategies to drive traffic to website and increase revenue
• Monitoring all tech issues and collaborating with IT or external partners to find a resolution
• Collaborating with CRM team on leveraging our customer database to execute targeted campaigns
• Manage product feeds, ensuring the right business rules are in place and adjust monthly/quarterly as neede