Digital Operations Director

at  Publicis Groupe

Job Description
Publicis Groupe is a world leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on the Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.
Publicis LeOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe’s services to navigate and work across one of our highest profile clients – Haleon, a world-leading consumer health company with a purpose to deliver better everyday health with humanity.
Excitingly, we are currently on the lookout for a proactive and detail oriented Digital Operations Director to join our Publicis LeOne team.

THE ROLE

In this role, you will play a pivotal role in maximising the effectiveness of digital media campaigns and ensuring that the client’s digital objectives are met. You will have full ownership of output by the digital activation team across all client brands and digital channels, ensuring no errors and strong performance.
As the Digital Operations Director, you will be the implementation and execution expert within the team, ensuring the systems and processes in place support the planning efforts and client KPIs.

KEY RESPONSIBILITIES

Reporting into the Group Digital Director, your scope will include:

• Overseeing campaign set-up and work with on-shore and off-shore teams to ensure that campaigns deliver against client KPIs and budgets
• Leading and ownership of digital ad operations including processes, tracking, measurement
• Maintain a strong understanding of relevant platforms and technologies
• Close collaboration with the TAAG team to ensure consistency and accuracy in trafficking outputs
• Oversee the ad operations workflow, ensuring accuracy, and provide guidance to team
• Ensuring the complete monitoring and accuracy of digital campaigns, and that optimisation and performance are adhered to as per communicated KPIs; these include but are not limited to – budget pacing, timing on reporting, campaign timing, campaign performance by channel, etc.
• Ensure data accuracy/validation across all platforms and reporting
• Developing and maintaining strong operational relationships with external partners, vendors, and platforms to ensure successful campaign execution and collaboration
• Supporting the channel specialists to develop channel recommendations as well as post-campaign analysis and reports, when required; also ensuring accuracy in the finance and invoicing process
• Ensuring global operational mandates from the client are implemented correctly and in a timely manner
• Ensuring that the client is using the optimum ad-tech configuration for all channels, always
• Developing bespoke quality control and performance tracking processes for the client and internal teams

WHAT TYPE OF PERSON WILL BE SUCCESSFUL IN THIS ROLE

• Relevant industry experience, preferably an agency background on a large, complex client in the FMCG or CPG categories, but not essential
• Excellent understanding and working knowledge of digital marketing, backed by relevant experience in the major digital channels and proven experience planning holistic digital advertising campaigns across multiple digital channels (programmatic essential; social and search ideal)
• Good understanding and working knowledge of the Australian media landscape
• Highly proficient in the following Office platforms: Word, PowerPoint, and Excel
• Strong leader and able to lead a team of experienced digital professionals with experience managing a team of people