Digital Performance Executive

at  Vodafone

WHY WORK FOR US:

Vodafone are revolutionising how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow. We are heavily embedded in providing world-class Solutions and we strive to keep ourselves ahead of the game, which will give you the opportunity to lead the way in Telecommunications and work with the latest technologies.

WHO WE ARE:

Vodafone is pioneering Ireland’s gigabit society. We are Ireland’s leading total communications provider offering products and services make a real impact in the lives and communities of our customers. As part of Vodafone Group, we are part of the world’s largest mobile community with a presence across all five continents.
We’re at the forefront of innovation in Ireland. From delivering Gigabit speeds which offers the fastest game play for gamers, or helping people work from anywhere in the country, the work we do is at the cutting edge of technology and is constantly evolving.
Our purpose is to connect for a better future, and this is made possible by our people. No matter what your background, career stage or interests, we have opportunities across all areas of the business, which will help you explore and unlock your full potential. You will get to work in a fantastic environment where diversity and difference is valued, flexible working is the norm and you’ll get to play a role in delivering Ireland’s Gigabit Society!
Our people are at the centre of everything we do. We employ approximately 1,300 people in Dublin and across our network of retail stores in Ireland. Our aim is to ensure each employee has the opportunity to innovate, to be challenged and to be rewarded. We are dynamic in everything we do, including our approach to training, development, performance management and flexible benefits.
Vodafone is committed to support LGBT+ people at work.
We are an equal opportunities employer where our people can be at their best.

ROLE PURPOSE:

The Performance Marketing Exec will play a key role in creative execution and is responsible for the management of our digital advertising and brand campaigns, across Digital Display and Social channels.
You will be responsible for detailed elements of our campaigns, including developing creative concepts, briefing or producing assets, scheduling or overseeing the implementation of campaigns with our 3rd party agencies, tracking performance, identifying any issues that may be negatively impacting performance, and optimising campaigns in real time. You will actively contribute to our digital strategy to drive growth in brand awareness, engagement, traffic and conversions to help deliver against our overall commercial objectives .

ESSENCE OF ROLE – KEY ACCOUNTABILITIES:

Manage tactical requests/briefs: ensure all details are provided, design approach and execute (either directly, or working with our media agency)
Support wider Brand team on 360 campaign briefs, helping to propose and develop creative executions for Social and Digital channels
Manage the production of assets for Social and Digital channels, either in-house or working with our creative agency
Coordinate campaign messaging, and creative execution ; confidently presenting with/to other teams and stakeholders
Responsible for driving efficiency and performance through our Display & Social activity, overseeing investment across channels
Provide comprehensive reporting and analytics throughout a campaign lifetime to ensure pacing and performance
Regularly evaluate our creative vs the market to ensure it is current, informative, innovative and best meets consumer needs
Keep up-to-date with digital advertising trends