Digital Platforms Coordinator - Remote

at  Workwear Group

Work options: Hybrid

• Great development and training opportunities
• Flexi-Work arrangements available, split your time between home and the office
• Strong company culture and values led organisation

ABOUT US

Totally Workwear is Australia’s largest network of workwear specialist destinations for Trade, Safety and Uniforms. We are 90 stores strong, with bold plans for more. A steel-toe footprint stretching across the nation and online via our market leading digital platforms - all working hard for our local communities.
We’re a highly experienced national franchise office that is growing to support our network of locally owned and operated stores, staffed by experts that know their stuff. We’re humble, hard-working, and honest, operating always with integrity and a culture centred on creating authentic connections. We like a laugh and love our work.
We’re part of the Workwear Group (WWG) who in turn is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, we stock iconic brands including KingGee, Hard Yakka and NNT which have been in the business of delivering iconic workwear since the late 1920’s.

WHAT WE’RE LOOKING FOR

We’re looking for someone with 2+ years of experience in handling digital platforms, including B2C, B2B, and websites. While having any of the following skills would be a plus, we’re also open to training:

• Understanding of web content and information architecture principles
• Experience with CMS and PIM systems (B2C and/or B2B)
• Experience working with the Shopify platform highly valued, Magento also of benefit
• Intermediate to advance use of Microsoft Excel and data manipulation
• Basic Web Design and Photoshop skills is advantageous
• Knowledge of web analytics (Google Analytics) and optimization tools
• Understanding of social media content (Facebook, Instagram, LinkedIn etc.)
• Knowledge of EDM platforms (Campaign Monitor, Survey Monkey) beneficial
• Knowledge of SEO / SEM beneficial

What we offer

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers
Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.
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ABOUT THE ROLE

As a Digital Platforms Coordinator at Totally Workwear, your main focus will be ensuring smooth content management across our digital platforms, social channels, and store network. You’ll handle product catalogue maintenance, data updates, and campaign elements. Additionally, your insights and support will contribute to delivering an exceptional digital customer service experience. Join our team and make an impact!

WHAT YOU’LL BE DOING

• Keep website elements (copy, images, products, store info) up to date.
• Create accurate product listings with SKU details.
• Coordinate new product setups via internal and external platforms.
• Source product assets from preferred suppliers.
• Monitor product and pricing accuracy.
• Upload promotional elements and test campaign landing pages.
• Manage content from marketing calendars across websites and social channels.
• Schedule and publish national content across franchise stores.
• Ensure social content pool has supplier brand updates.
• Generate reports and address non-compliant store posts.
• Encourage store participation on social media and digital platforms.
• Collaborate with digital agencies for social campaigns.
• Use Google Analytics for site optimization and customer experience enhancements.
• Support the TFO digital team in data-related tasks.