Digital Product Development Manager

at  Ipsos

DIGITAL MARKETING EXPERTISE AND PRODUCT DEVELOPMENT

• Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.
• Focus on integrating cutting-edge services like social listening, influencer marketing, and other relevant areas into new Ipsos products.
• Maintain a deep understanding of current digital marketing trends and the evolving media landscape, particularly in e-commerce, influencer marketing, social listening, and the gaming industry.
• Utilize relevant data and analytics tools to extract insights to inform product design and development.

INDUSTRY KNOWLEDGE AND MARKET EXPANSION

• Stay abreast of digital marketing trends and identify emerging opportunities in the market.
• Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools

QUALIFICATIONS:

• Bachelor’s or master’s degree in a relevant field.
• A minimum of 5-7 years’ experience in digital domains, preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).
• Demonstrated success in developing and implementing digital marketing tools or strategies, preferably in areas like social media, influencer marketing, e-commerce, or gaming.
• Experience with market research, data analysis, and utilizing insights to inform product development decisions.
• Proven track record of building and maintaining client relationships, particularly with mid-level to senior stakeholders

SKILLS:

• Strong understanding of digital marketing trends, technologies, and best practices.
• Proficiency in using data analytics tools and platforms to extract insights and measure performance.
• Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences.
• Leadership skills, including the ability to motivate and inspire teams, make data-driven decisions, and drive projects forward.
• Relationship-building skills to foster strong connections with clients and internal stakeholders.
• Creative thinking and problem-solving abilities to drive innovation in product development.
• Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves

• Identify and target prospects within the digital space using effective techniques.
• Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.