Digital Product Development Manager

at  Ipsos Zrt

DIGITAL MARKETING EXPERTISE AND PRODUCT DEVELOPMENT

• Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.
• Focus on integrating cutting-edge services like social listening, influencer marketing, and other relevant areas into new Ipsos products.
• Maintain a deep understanding of current digital marketing trends and the evolving media landscape, particularly in e-commerce, influencer marketing, social listening, and the gaming industry.
• Utilize relevant data and analytics tools to extract insights to inform product design and development.

INDUSTRY KNOWLEDGE AND MARKET EXPANSION

• Stay abreast of digital marketing trends and identify emerging opportunities in the market.
• Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools

QUALIFICATIONS:

• Bachelor’s or master’s degree in a relevant field.
• A minimum of 5-7 years’ experience in digital domains, preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).
• Demonstrated success in developing and implementing digital marketing tools or strategies, preferably in areas like social media, influencer marketing, e-commerce, or gaming.
• Experience with market research, data analysis, and utilizing insights to inform product development decisions.
• Proven track record of building and maintaining client relationships, particularly with mid-level to senior stakeholders

SKILLS:

• Strong understanding of digital marketing trends, technologies, and best practices.
• Proficiency in using data analytics tools and platforms to extract insights and measure performance.
• Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences.
• Leadership skills, including the ability to motivate and inspire teams, make data-driven decisions, and drive projects forward.
• Relationship-building skills to foster strong connections with clients and internal stakeholders.
• Creative thinking and problem-solving abilities to drive innovation in product development.
• Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves
  Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!

• Identify and target prospects within the digital space using effective techniques.
• Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.