Digital Product Marketing Specialist- Digital Merchandiser (m/f/d)

at  Resideo

The Digital Merchandiser will be responsible for optimizing the online shopping experience by curating and presenting products in a visually appealing and user-friendly manner. This role requires a keen understanding of consumer behavior, trends, and eCommerce platforms to drive sales and enhance customer satisfaction. ADI Global Distribution is based in Europe, Canada & America. In Europe ADI is active in 11 countries and facilitates 7 websites in local language. When authenticated (logged-in), customers have access to extended product information and make purchases online. A Digital Merchandiser ‘guides’ customers through a frictionless browsing session to stimulate conversion. Using data and analytics a Merchandiser influence a customer journey via means of up- & cross sell, visual navigation, sort-order and recommendation zones. Working with Category & Marketing Managers and the European PIM (Product Information Management) Team the Digital Merchandiser is able to make recommendations and implement strategy plans to drive conversion on product categories, series or on SKU level. ADI Websites offers around 25.000 different products. Although a Merchandiser is not required to be a product specialist, it helps to have affinity with Security products and to be able to translate technical information from ADIs Product Specialists into shopping improvements for the wider customer base.

• Identify site wide navigation and product page enhancements & enrichment opportunities.
• Develop and execute merchandising strategies to maximize product visibility and drive conversion rates.
• Collaborate with cross-functional teams including marketing, design, and product management to ensure alignment of merchandising efforts with overall business objectives.
• Utilize data analytics and reporting tools to analyze product performance, identify opportunities, and make data-driven decisions.
• Optimize product listings and digital assets for search engine optimization (SEO) and enhance discoverability.
• Monitor competitor activities and industry trends to stay informed about best practices and emerging opportunities.
• Continuously evaluate and improve the online shopping experience by testing and optimizing merchandising tactics, product placements, and navigation pathways.
• Oversee merchandising of product throughout the site to achieve demand targets and improve the customer experience Monitor competitor activities and industry trends to stay informed about best practices and emerging opportunities.
• Continuously evaluate and improve the online shopping experience by testing and optimizing merchandising tactics, product placements, and navigation pathways.