Digital Product Owner

at  Bupa

WHY BUPA?

Think beyond conventional insurance and finance sector roles. Health is rapidly emerging as the next big thing for business-savvy innovators. We’re adapting and growing to meet the new realities in healthcare. To achieve this, our agile culture brings together broad expertise to offer more far-reaching services to benefit people’s health and mental wellbeing. This adds variety to your role, presents fresh daily challenges and widens the range of projects and businesses you’ll work across.

• Ideate, design and implement planned and tactical campaign activities on the website
• Partnering with business stakeholders to understand business drivers, considerations and influence outcomes
• Partner with data and analytics to develop a deep understanding of customers and customer behaviours to inform decisions and development
• Define stories and acceptance criteria to deliver minimum viable product for launch and successive iteration and horizon mapping
• Engage and motivate the production team by communicating the business benefits of releases
• Ensure adherence to Bupa brand guidelines and design systems to maintain design quality
• Lead the utilisation of our tech stack across analytics, personalisation, and optimisation capabilities to improve the customer experience for our users
• Monitor digital sales vs targets and ideate merchandising activities to close any marketshare gaps and exceed FY targets
• Leverage analytics data to interpret performance and draw insights with recommendations that can be presented to relevant stakeholders
• Manage and prioritise multiple campaigns at one time ensuring that customer facing deadlines are met and market share opportunities are maximised
• Collaborate and align with other digital channels, such as email, display and social to improve customer experiences
• Develop and maintain process that encourage transparency and collaboration across multiple teams
• Utilise Confluence, Monday.com, Azure Dev Ops and Microsoft teams to encourage collaboration with peers, and with more complex concepts ensure face to face / video interactions
• Be flexible and have the ability to pivot on initiatives in order to develop and deliver necessary activities for Bupa
• Engage all necessary SME’s from varying disciplines at the right time across activity strategy and delivery to maximise customer experience and revenue opportunities
• Lead and mentor our team of Digital Producers