Digital Specialist

at  York University

EDUCATION:

University degree in English, Communications, Marketing, Digital Media, Publishing, Design or related field, or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

EXPERIENCE:

3 years recent related experience in website and digital marketing design and development experience (e.g., Web design and maintenance, graphic design, content development, calendar maintenance etc.).

SKILLS:

Ability to write and edit web and digital media content.
Extensive experience in print and digital graphic design Ability to craft communications that reflect the diversity of the target audience.
Analytical skills to research and review
Results oriented with the ability to think creatively, take initiative and be proactive.
Solid analytical and creative problem-solving skills.
Effective written and oral communication skills, ability to obtain and relay information promptly and accurately.
Effective interpersonal skills including tact and diplomacy.
Effective attention to detail
Ability to work independently, as a member of a team and maintain positive relationships.
Effective organizational skills
Proven ability to work effectively under pressure and in managing a high volume of requests to meet unit goals and objectives.

The Digital Specialist role supports the Division of Students’ Student Recruitment & Admissions and Communications teams in creating strategic, timely, targeted, and engaging student-centric communications for future students and applicants to York University.
Reporting to the Manager, Marketing and Engagement, Student Recruitment & Admissions and working closely with the Manager, Development & Operations, VPS Communications, the Digital Specialist role is responsible for the development of written, visual, and multimedia content for digital communication initiatives that support recruitment. The role acts as the lead and participates in the planning, design, development, implementation, coordination, measurement, reporting, and ongoing maintenance of communications, web-based project, the Future Students website, and marketing activities. The role is responsible for executing communications to attract, nurture and support applicants to York University. They will plan, design, and publish content by liaising with subject matter experts, identifying and building content that is adapted for relevant communication distribution channels and technology. The role is responsible for keeping abreast of emerging trends and best practices related to web design, user experience, digital event hosting, social media, digital marketing, and digital communications. The role also ensures that all materials (e.g. web, print, and social media) follow York University brand guidelines and templates and align with the Division of Students’ communications goals.