Digital Trade Marketing Executive

at  British American Tobacco

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• Bachelor’s Degree required, related to marketing.
• Fluent in English, written and spoken.
• 3 – 4 years of consolidated experience on marketing and TM&D – (Digital is a must).
• Experience of executing marketing strategies.
• Demonstrable skills for teams’ coordination and project execution.
• Understanding of digital marketing strategy (B2B).
• Demonstrable project management and partner leadership skills.
• A good foundation in Trade Marketing.
• Prior experience in FMCG.
• B1 driver’s licence.

ROLE POSITIONING AND OBJECTIVES

This role is part of Marketing – Route to Market and is responsible for the deployment and expansion of a B2B Digital Platform with national reach and coordinating with the Area Office Digital team and the Local Marketing team the brand and commercial cycle plan activities digital content. Additionally follow up of the performance, provide feedback to the Area Office and Local teams and coordinate trainings and engage with customers.
Reports to: TM&D Manager
Geographic Scope: Costa Rica

WHAT YOU WILL BE ACCOUNTABLE FOR

• Deployment of the B2B Digital Platform
• Responsibility of coordinating with local teams and the Area Office Digital Team the cycle activities
• Cascading with TM&D team (TM&D Manager, Area sales managers, TMRs, Sales Supervisors, Sales Representatives) the cycle plan and activities every month
• Training and follow up with Sales Representatives and Customers
• Working closely with the agency and Area Office Digital Team by providing feedback from the customers and internal stakeholders
• Reporting of performance and qualitative feedback – acting upon data provided by the Area Office
• Proposing plans to improve acquisition, conversion, and retention.
• Responsibility for the upload of performance objectives and points in the platform by the local analyst

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

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