QUI NOUS SOMMES

Sid Lee est un collectif créatif multidisciplinaire qui s’efforce de faire la différence et de célébrer la culture avec des idées audacieuses. Ses 700 professionnels travaillent comme une seule équipe depuis des bureaux à Montréal, Toronto, New York, Paris, Londres, Los Angeles et Seattle. Leur mission est de créer ce qui compte à travers la construction de marques, l’expression de marques et l’expérience de marques. Sa communauté créative comprend également Yard, Digital Kitchen, BIMM et Haigo.
Aux côtés de clients progressistes, Sid Lee s’appuie sur sa riche collection de disciplines, de la conception aux données en passant par la communication expérientielle, la technologie, la publicité et l’architecture, permettant à ses clients de surpasser leurs concurrents, de gagner la confiance de leurs clients et d’augmenter leur influence sur la culture.
Sid Lee est membre de kyu, un collectif de sociétés créatives mondiales de premier plan créé par Hakuhodo DY Holdings. Sid Lee a également imaginé C2 Montréal, l’une des plus grandes conférences créatives et commerciales au monde.
RÔLE
Le Directeur Stratégique est le leader stratégique sur un ou plusieurs projets spécifiques. En tant que leader stratégique, cette personne travaille avec des équipes multidisciplinaires pour promouvoir et nous orienter vers un travail transformateur et des résultats significatifs pour nos clients. Un historique prouvé de succès dans la conduite de stratégies innovantes et la traduction d’observations en briefs inspirants, ainsi que des feuilles de route pour les marques, les produits et les campagnes, est essentiel. De plus, le Directeur Stratégique doit maîtriser les stratégies de communication, y compris la publicité traditionnelle et numérique, le web, le mobile, les médias sociaux, le commerce de détail, les événements et le marketing expérientiel.

WHO WE ARE

Sid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.
Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture.
Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.

REQUIREMENTS

• Bachelors or Masters degree
• 8+ years relevant experience, ideally in a creative agency
• Experience with iconic brands and award winning or heart winning creative
• Proof of effectiveness of work, with Effectiveness awards an asset
• Global advertising experience, an asset
• Experience in social media strategy and/or connections planning, an asset
• Superior storyteller (both written and verbal) with a clear and concise style
• Excellent brief writer
• Experience and interest in mentoring, training and guiding juniors
• Keen student of trends and best practices - tech, cultural and media
• Fluent in French and English, both verbal and written (International collaborators and customers).

FIÈRE DE SOUSCRIRE AU PRINCIPE DE L’ÉGALITÉ D’ACCÈS À L’EMPLOI, SID LEE S’ENGAGE À CRÉER UN MILIEU DE TRAVAIL REFLÉTANT LA DIVERSITÉ. TOUS LES CANDIDATES ET CANDIDATS QUALIFIÉS SONT PRIS EN CONSIDÉRATION, SANS ÉGARD À LEUR CITOYENNETÉ, ETHNICITÉ, RACE, COULEUR, RELIGION, GENRE, IDENTITÉ OU EXPRESSION DE GENRE, ORIENTATION SEXUELLE, HANDICAP, ÂGE OU STATUT DE VÉTÉRAN.NOUS ENCOURAGEONS LES FEMMES, LES AUTOCHTONES, LES PERSONNES HANDICAPÉES ET LES MEMBRES DE MINORITÉS VISIBLES À POSTULER NOS EMPLOIS.PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER, SID LEE IS COMMITTED TO CREATING A DIVERSE WORK ENVIRONMENT. ALL QUALIFIED APPLICANTS ARE CONSIDERED WITHOUT REGARD TO CITIZENSHIP, ETHNICITY, RACE, COLOUR, RELIGION, GENDER, GENDER IDENTITY OR EXPRESSION, SEXUAL ORIENTATION, GENETICS, DISABILITY, AGE OR VETERAN STATUS.WE ENCOURAGE WOMEN, INDIGENOUS PEOPLE, PERSONS WITH DISABILITIES AND MEMBERS OF VISIBLE MINORITIES TO APPLY.

LI-Hybri

ROLE

The Strategy Director is the strategic leader on a specific and/or multiple pieces of business. As the strategic leader, this person works with multidisciplinary teams to champion and push us towards transformative work and meaningful results for our clients. A proven track record of success at leading innovative strategies and translating insights into inspiring briefs and brand, product and campaign roadmaps is critical. In addition, the Strategy Director should be versed in communications strategies, including traditional and digital advertising, web, mobile, social media, retail, events and experiential marketing.

RESPONSIBILITIES

• Love for great creative and work in service of the creative idea
• Appreciation of brand as a business and conviction in producing effective work
• Thorough understanding of the brand, culture, the consumer and the marketplace
• Ownership of all knowledge as it pertains to the account as well as an understanding of how to acquire more
• Possess an in-depth understanding of how the client’s business operates and the motivations of the various stakeholders
• Root creativity in commercial performance through the understanding and application of data and research
• Distill complex information into simple and intelligent stories and deliver it in an engaging and inspirational manner
• Translate brand, audience, culture and market insights into clear and inspiring creative briefs and fuel the creative process
• Collaborate with creative and account teams to deliver work that creates impact in culture
• Provide clear, constructive and actionable feedback to teams
• Build strong relationships with creative, account and client teams as well as with partner agencies – creator of harmony
• Provide a strong and informed point of view on how the brand should behave and capture opportunities for growth that exist in the market
• Lead both internal and client presentations and workshops
• Guide, mentor and/or manage Senior Strategists, Strategists, Junior Strategists and analysts to ensure progressive work and strategic excellence.
• Apply relevant combination of business, CX, brand strategy to drive value
• Identify and map key touch points, and leverage points where brands and people should connect
• Plan, brief and oversee primary qualitative and quantitative research and drive research design and insight development