WE’RE A LEADING ONLINE REVIEWS PLATFORM, FREE AND OPEN TO ALL. OUR MISSION IS TO BE A UNIVERSAL SYMBOL OF TRUST. WE ARE WELL ON OUR WAY — BUT THERE’S STILL AN EXCITING JOURNEY AHEAD OF US. DO YOU WANT TO JOIN US AT THE HEART OF TRUST?

Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment. As Director, B2B Website Experience, you will spearhead Trustpilot’s B2B value proposition and be the go-to expert for bringing it to life across every unique customer journey.
Reporting to the Senior Director of Performance Marketing, you will have an integral part in shaping how we differentiate and win across our target markets, developing a meaningful narrative that is leveraged across the organization, supporting the growth and increased customer retention.
As a digital native, you will be focused on developing the B2B website for Trustpilot as our primary marketing channel: increasing our level of organic site visitors, and creating a rich and engaging experience for all users.
Your role will involve guiding and overseeing a team of specialists towards formulating and implementing a comprehensive digital marketing strategy, aligning with our global acquisition aims and regional commercial targets.

STILL NOT SURE?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We’re keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don’t worry if you’re looking at this job description and feel like you don’t meet all the requirements, we’d still really like to hear from you!

LI-SK1

• Developing a holistic digital marketing strategy across paid and organic channels with clearly defined success metrics and KPIs.
• Own the Trustpilot for Business website, focusing on delivering delightful customer experiences with a focus on optimisation and conversion.
• Take on the role as B2B business owner for our CRO roadmap; advance and implement the roadmap and monitor the effectiveness of various testing efforts.
• Manage relationships with content marketing, brand, engineering, development teams & agencies to ensure completion of website deliverables.
• Collaborate with internal SEO specialists, as well as Commercial, Product, Technology & Operations teams to build a deeper understanding of visitor behavior, to optimize the conversion funnel and to integrate website business needs into the overall Martech roadmap.
• Work closely with product and development teams to identify and deliver impactful website improvements.
• Evaluate and share metrics through reporting dashboards that assess the effectiveness of the Trustpilot For Business website.
• Developing a holistic digital marketing strategy across paid and organic channels with clearly defined success metrics and KPIs.
• Cultivate relationships with commercial and marketing leaders across the organization to align digital marketing to global and regional business goals.
• Overseeing digital attribution and user interaction tracking, plus the development and leveraging of reporting dashboards.
• Deputise for Senior Director of Performance Marketing with leadership responsibilities as required.