Director ,Category & Innovation Fuel Africa

at  CocaCola

Join the Coca-Cola Company, a global leader in the beverage industry, where innovation meets tradition, and the future is as exciting as our rich history. Our team is dedicated to delivering best-in-class insights to drive customer growth and we are currently seeking a Director of Category Management to join our team. If you are ready to leverage unique insights, influence decision-making with fact-based thought leadership, and build strategies for future category growth, we invite you to be a part of our journey.
Our vision is to create loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Category & Innovation Director (Fuel Africa), you’ll work to develop annual and multi-year brand growth strategies and business plans for global brands in Africa to deliver against overall brand vision, business objectives and financial targets.

SKILLS

Strategic; Key Performance Indicators (KPI); Branding; Analytical Thinking; Marketing; Marketing Strategies; Channels Strategy; Product Commercialization; Business; Market Segmentation; Customer Insights; Marketing Insight

ROLE REQUIREMENT

• Bachelor’s degree required; MBA preferred.
• 10 years of brand management / marketing experience.
• Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
• Ability to provide market specific input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader Africa Operating Unit strategy, as necessary.
• Ability to translate brand vision/strategy through development of annual brand business plans along with corresponding resource requirements.
• Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership.
• Ability to lead negotiations and alignment with key stakeholders.
• Ability to develop relationships with bottler and ensure alignment and buy-in on marketing agenda.
• Excellent oral and written communication skills with ability to tailor communications to audience.
• Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with Bottlers and agency partners.
• Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcriptions’ with agency partners.
• Analytical and financial acumen