If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
Internal Compensation Grade: H3
Location: Ideally this position can be filled as Hybrid in Ohio but we will consider remote for the right candidate.
We are looking for dynamic leader with strong technical experience leading teams in a matrix organization. This director will lead the Enterprise Digital Delivery team responsible for enterprise-wide capabilities, technical consulting and nationwide.com product management. This role also works closely with the broader Digital Delivery team, Technology and Marketing Operations partners to understand digital delivery drivers via data, MarTech and digital trends to craft and execute effective delivery strategies.
The Enterprise Digital Marketing Director will report to the AVP of Digital Delivery who sits within the broader Content & Delivery Marketing organization.
Job Description Summary
With the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!
As a Director, you’ll lead your team’s digital work in support of Nationwide business goals. You’ll own the development and execution of digital strategies and plans that support long term sustainable growth. We’ll count on you to inspire and motivate the team elevate their thinking and developer user-focused solutions and engaging campaigns.
Job Description

Key Responsibilities:

• Ensures team’s digital work. Digital work includes web, internet, email, social media and mobile. Work is both business and consumer focused.
• Identifies problems and innovates digital solutions to reach assigned customer group through digital media options. Develops, implements and directs local and national campaign strategies including marketing communication plans (e.g., advertising, promotions, direct mail, media, sponsorship, online display, search, email, mobile, social etc.) and creative.
• Directs internal and external creative resources, agency relationships and tactical specialists in the timely development, execution and integration of campaigns.
• Leads an insights and analytics focused team for a wide array of digital projects. Partners with analytics to drive data and information to forecast usage, competitor and customer behavior, understand target audiences, and successfully gets results.
• Establishes a digital culture where an open exchange of ideas is valued. Reviews current technology and recommends updates and improvements that will benefit the department. Stays current on digital industry trends, sees the big picture, explores possibilities and provides impactful resources to inspire new ideas.
• Maintains knowledge of business unit’s vision and strategic priorities. Examines their challenges, analyzes the market, their key target segments and their competitors; turns these into significant resources for the digital team.
• Leads, directs and coaches others regarding the use of digital applications of branding within area of responsibility. Ensures consistency of the digital brand experience for all customers.
• Partners with other marketing teams to develop and plan campaign strategies and initiatives to meet business objectives. Handles client demand, prioritization the workflow to ensure team is focused on the highest priority work.
• Provides management, salary planning, training and development, process and organizational planning and recruits and retains staff.

May perform other responsibilities as assigned.
Reporting Relationships: Report to Associate Vice President/Vice President level or higher. Manages a team of four or more Digital Marketing professionals and may have matrix reporting relationships and virtual teams.
Typical Skills and Experiences:
Education: Undergraduate degree in marketing, communication, advertising or related field preferred; master’s degree is desirable.
Experience: Typically, 10 or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management. Validated experience and success in leadership and helping a team.
Knowledge, Abilities and Skills: Combined in-depth knowledge of marketing principles and methodologies, including understanding of marketing through digital sources. Prefer knowledge of assigned business. Advanced understanding of integrated marketing principles, including storytelling and content strategy. Innate understanding of how to get work done in a corporate environment (strong relationships, mutual accountability, executive presence). Exceptional visual, verbal and written communication skills. Leadership skills, including knowing how to coach and guide a digital team to success.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Not Eligible (Exempt)
Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
We currently anticipate accepting applications until 06/18/2024. However, we encourage early submissions, as the posting may close sooner if a strong candidate slate is identified before the deadline.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,
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Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
This position could be filled within any of the lower 48 U.S. states.

marketing

Smoke-Free Iowa Statement: Nationwide Mutual Insurance Company, its affiliates and subsidiaries comply with the Iowa Smokefree Air Act. Smoking is prohibited in all enclosed areas on or around company premises as well as company issued vehicles. The company offers designated smoking areas in which smoking is permitted at each individual location. The Act prohibits retaliation for reporting complaints or violations. For more information on the Iowa Smokefree Air Act, individuals may contact the Smokefree Air Act Helpline at 888-944-2247.
For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov)
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.
The national salary range for Director, Digital Marketing : $107,000.00-$207,000.00
The expected starting salary range for Director, Digital Marketing : $116,000.00 - $176,000.00

• Ensures team’s digital work. Digital work includes web, internet, email, social media and mobile. Work is both business and consumer focused.
• Identifies problems and innovates digital solutions to reach assigned customer group through digital media options. Develops, implements and directs local and national campaign strategies including marketing communication plans (e.g., advertising, promotions, direct mail, media, sponsorship, online display, search, email, mobile, social etc.) and creative.
• Directs internal and external creative resources, agency relationships and tactical specialists in the timely development, execution and integration of campaigns.
• Leads an insights and analytics focused team for a wide array of digital projects. Partners with analytics to drive data and information to forecast usage, competitor and customer behavior, understand target audiences, and successfully gets results.
• Establishes a digital culture where an open exchange of ideas is valued. Reviews current technology and recommends updates and improvements that will benefit the department. Stays current on digital industry trends, sees the big picture, explores possibilities and provides impactful resources to inspire new ideas.
• Maintains knowledge of business unit’s vision and strategic priorities. Examines their challenges, analyzes the market, their key target segments and their competitors; turns these into significant resources for the digital team.
• Leads, directs and coaches others regarding the use of digital applications of branding within area of responsibility. Ensures consistency of the digital brand experience for all customers.
• Partners with other marketing teams to develop and plan campaign strategies and initiatives to meet business objectives. Handles client demand, prioritization the workflow to ensure team is focused on the highest priority work.
• Provides management, salary planning, training and development, process and organizational planning and recruits and retains staff