Director, Digital Marketing

at  VCU Health System

The Director, Digital Marketing supports the Associate Vice President, VCU Health Strategy and Marketing and coordinates to ensure alignment with health system goals. This leader will manage a team of specialists and strategists to enact strategies and practices to drive patient attraction, acquisition, and retention using digital marketing, website strategies, and technology business solutions.

EMPLOYMENT QUALIFICATIONS:

Required Education: Bachelor’s degree in IT, Business, Healthcare or related field
Preferred Education: Graduate degree in IT, Marketing, Business, Healthcare or related field
Licensure/Certification Required: N/A

Licensure/Certification Preferred:

• Certification in digital market tools
• Certifications and/or registrations in functional area
• Diversity, Equity, and Inclusion certification

Years and Type of Required Experience:

• Minimum seven (7) years of related experience in marketing, public relations or corporate communications, required.
• Minimum of three (3) years of management/leadership/supervisory experience, required.
• Minimum of two (2) years of change management and advanced project management experience with major enterprise-wide initiatives, including technical implementations and workflow transformation, required. Extensive experience of digital strategies, trends, and opportunities and discussing and strategizing the use of digital technology.
• Extensive experience of CRM, marketing automation, email marketing, CMS, and mobile and data technology and integration.
• Knowledge of core digital marketing competencies including web, email marketing, digital advertising, SEM, and social media.
• Knowledge of CRM systems, required.
• Knowledge of CMS systems, required.
• Knowledge and passion for current and emerging digital healthcare technologies.

Years and Type of Experience Preferred: Hospital or health system experience

Other Knowledge, Skills, and Abilities Required:

• Demonstrated ability to act with independence of thought, high energy and urgency required to be effective in fast paced, entrepreneurial environment
• Demonstrated ability to develop fully competent technology management professionals through performance management, goal setting and coaching.
• Demonstrated ability to partner with functional leaders to inspire and motivate people at all levels to achieve technical, operational, and executional excellence.
• Demonstrated ability to adjust style in response to changing priorities and opportunities.
• Demonstrated ability to leverage diversity in functional skills, experience levels and backgrounds for innovation while managing conflicts constructively and maintaining focus on desired deadlines and outcomes.
• Demonstrated ability to speak, write and present information in a timely, proactive, clear, concise and compelling manner.
• Demonstrated ability to develop both long and short-term strategies and plans for meeting goals while anticipating obstacles. Results-oriented, decisive, can-do attitude.

Please refer the Job description for details