Director, Digital Media (Paid Marketing)

at  Sams Club

MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing
or related field.
3 years’ supervisory experience

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

WHAT YOU’LL DO…

We’re hiring a Director of Paid Marketing to lead club and online sales, membership retention, and acquisition. You will develop, manage, and optimize data-driven and promotional programs across multiple marketing channels, including Paid Search, Paid Social, Display, Video, and Affiliate Marketing.
The Director will oversee vendor and media agency management, media planning, stakeholder management, and maintain relationships during a significant transformation. You will help develop and implement strategies to engage members throughout their lifecycle with personalized and targeted marketing.
As a passionate expert in media planning and execution across Paid Search, Social, Display, and Affiliate channels, you will set a clear vision and lead your team to achieve performance goals. Reporting to the Senior Director of Channel Execution, you will work to deliver a cohesive omni-channel marketing experience.
Location: San Bruno, CA | Dallas, TX | Bentonville, AR

WHAT YOU’LL DO:

• Define and take ownership of goals, KPIs, budget, and performance forecasts.
• Ensure alignment across teams regarding goals, KPIs, and market trends.
• Manage media strategy to improve growth targets based on member priorities.
• Manage media budget and allocation to maximize portfolio efficiency.
• Develop testing strategies (A/B and multivariate tests) with Member and Business Intelligence to enhance the program and gain insights into channel incrementality, prospects, and member segments.
• Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
• Optimize vendor relationships to increase ROAS, reach, process efficiency, and technical optimization.
• Present campaign reporting with main learnings.
• Lead and manage three teams of motivated marketing and operation professionals.
• Collaborate with Product and Tech teams to communicate data and technical requirements for marketing needs, prioritizing initiatives based on business objectives.
• Test new media channels and tactics to improve marketing performance.