Director - Digital Strategy

at  INIZIO EVOKE

DIRECTOR, DIGITAL STRATEGY

In the journey of life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We’re all in. Because it’s everyone’s role to make health more human™.
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity.
As part of a global digital team you will play a key role in developing innovation-driven solutions. Bringing together data, omnichannel, content delivery, marketing technology, social media and automation expertise, to generate groundbreaking commercial impact for the best health organizations in the world.”

JOB SUMMARY

Location: UK. hybrid or remote

The Director, Digital will be a passionate digital strategist with hands-on planning, management, and implementation of digital programs. Typically, the Director, Digital:

• Serves as senior lead representing the digital team for digital clients and / or major projects depending on overall scope of the client engagement
• Has over 7 years relevant experience, including health comms experience.
• Manages assigned projects independently with 1-2 direct reports
• Derive insight from data, independently develop strategic omnichannel solutions, and facilitate client workshops.
• Actively participates in new business efforts, whether growing current business or helping to secure new clients
• Reports into the Vice President, Senior Vice President or Executive Vice President
• Some international travel and flexibility when working across time zones required.

QUALIFICATIONS

• Bachelor’s degree, preferably in communications, marketing or digital
• Significant communications or related marketing / communications / digital / social experience; global health issues or health product communications experience preferred
• Ability to develop and maintain effective relationships/partnerships (internally and externally)
• Track record of building successful digital and social campaigns. Experience with social media strategy, content creation and campaign management – organic and paid initiatives.
• Experience developing and managing multichannel content calendars and with CMS such as WordPress.
• Proficiency with online/social research and analytics platforms such as Netbase, Sprinklr, Buffer, Buzzsumo, Meltwater, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc.
• Confident with digital data (web, search, social, mobile; quantitative and qualitative), able to guide analytics projects and derive meaningful insights that can inform the strategic approach and yield hyper-targeted, high- impact communications strategies
• Team player, ability to work cooperatively across teams
• Prior supervisory experience and ability to develop junior team members
• Fluent English and excellent communications skills (written and oral), additional languages a plus
• Excellent organizational, communications and interpersonal skills
• Handles conflict diplomatically
• Delivers and accepts feedback well
• Has earned respect (internally and externally) and has leadership presence
• Confident and compelling style in communicating with clients, teams and external stakeholders
• Solid client relationship building and presentation skills
• Positive, professional, and flexible attitude that lends itself to quality client service
• Experienced in successfully managing resources and budgets
• Demonstrates keen critical thinking skills and proactivity
• Proactive, self-starter; shows an entrepreneurial spirit
• Flexible and dynamic (e.g., willing to change and evolve thinking)
• Resourceful and proactively seeks solutions to challenges
• Knowledge of relevant guidelines and legislation as they pertain to digital marketing (e.g., GDPR) or to health communications (e.g., FDA or ABPI guidelines)
• Recognized project management aptitude