Director E-commerce and Digital Strategy

at  Penningtons

WHO WE ARE:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
Description du poste

• In collaboration with VP Marketing & E-commerce, determines quantitative and qualitative objectives for web site and elaborates desired experience of web users.
• Develops annual and long-term plans, sales, profitability and gross margin targets based on e-commerce metrics and marketing objectives. Is responsible for reaching those targets.
• Working with media agency and/or internal media team, define measurement framework and digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend.
• Development, coaching and management of online subject matter experts
• Regular meetings with teams to review results, provide recommendations for future improvements. Look for opportunities to leverage past successes and re-use technology.
• Oversee the development, management, and optimization of the organic search practice. Ensure brands leverage search practice findings and recommendations.
  Qualifications