Director E-commerce Pricing (all genders)

at  zooplus SE

COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

JOB DESCRIPTION

Developing and executing pricing strategies that align with objectives, market dynamics, and the competitive landscape. Ensure competitiveness, maximising profitability, and managing pricing to balance revenue growth and profitability.

Tasks:

• Pricing Strategy Development: Develop and execute comprehensive pricing strategies closely aligned with objectives. Ensure these strategies consider current market dynamics, competitive pricing landscapes, and diverse customer segments.
• Commercial excellence: Understand commercial metrics and create transparency across the broader organization to drive successful results.
• Competitor Analysis: Continuously monitor and analyse competitor pricing strategies and market trends to gain insights into pricing competitiveness and identify opportunities for improving profitability.
• Data-Driven Pricing Optimisation: Leverage advanced data analytics and customer insights to make well-informed pricing decisions. When setting prices, use data to understand demand elasticity, analyse customer segments, and factor in product lifecycle considerations.
• Profitability Management: Lead efforts to manage pricing to drive growth and maintain healthy profit margins.
• Market Strategy Alignment: Align pricing strategies with broader strategies, ensuring they complement and support each other effectively.
• Innovation and Elasticity-Based Pricing: Explore innovative pricing strategies, potentially incorporating elasticity-based pricing models, to adapt to evolving market dynamics and gain a competitive edge.
• Market Awareness: Stay attuned to emerging pricing best practices and industry developments.
• Results-Driven Approach: Commit to achieving specific performance goals related to CM1%, CM absolute, Net Sales, Volume, and Price Perception, and proactively take actions to meet or exceed these targets.

QUALIFICATIONS

• Master’s degree in Statistics, Economics, or Business Administration
• Extensive Leadership experience within the Pricing environment ideally within a B2C environment
• Relevant wide experience in Pricing/Yield Management, Controlling.
• Great commercial attitude in defining the Pricing strategy across EMEA

• Pricing Strategy Development: Develop and execute comprehensive pricing strategies closely aligned with objectives. Ensure these strategies consider current market dynamics, competitive pricing landscapes, and diverse customer segments.
• Commercial excellence: Understand commercial metrics and create transparency across the broader organization to drive successful results.
• Competitor Analysis: Continuously monitor and analyse competitor pricing strategies and market trends to gain insights into pricing competitiveness and identify opportunities for improving profitability.
• Data-Driven Pricing Optimisation: Leverage advanced data analytics and customer insights to make well-informed pricing decisions. When setting prices, use data to understand demand elasticity, analyse customer segments, and factor in product lifecycle considerations.
• Profitability Management: Lead efforts to manage pricing to drive growth and maintain healthy profit margins.
• Market Strategy Alignment: Align pricing strategies with broader strategies, ensuring they complement and support each other effectively.
• Innovation and Elasticity-Based Pricing: Explore innovative pricing strategies, potentially incorporating elasticity-based pricing models, to adapt to evolving market dynamics and gain a competitive edge.
• Market Awareness: Stay attuned to emerging pricing best practices and industry developments.
• Results-Driven Approach: Commit to achieving specific performance goals related to CM1%, CM absolute, Net Sales, Volume, and Price Perception, and proactively take actions to meet or exceed these targets