Director (f/m/d) Marketing Insights & Analytics - Europe & International

at  BMG Rights Management GmbH

Founded in 2008, BMG has become the fourth-largest music publisher worldwide. Our success and competitive edge are rooted in our founding values of fairness, transparency, and service. Our mission is clear: to empower artists and songwriters to maximize the potential of their songs and recordings in the digital era.
We are currently seeking a Director (f/m/d) Marketing Insights & Analytics - Europe & International to join our team in Berlin. In this role, you will be responsible for overseeing all insights & analytic activities across marketing and sales for Europe and International, to maximise campaign success and revenues for all frontline and catalogue releases.

• Collate, analyze, interpret, and present data insights on marketing initiatives, budget allocation, repertoire performance and opportunities, consumer behavior, artist analytics, and performance of digital partners throughout the whole marketing campaign with a focus on European and international repertoire
• Proactively initiate artist, release, label, platform, market or industry analyses and projects, providing actionable insights and recommendations to the business
• Support the Global Marketing and Sales teams in identifying industry trends, relevant technology advancements, and commercial performance, as well as gathering global insights to enhance understanding and implement data-driven marketing strategies
• Cultivate strong relationships with key stakeholders in the business and contribute significantly to the decision-making process
• Stay updated with shifts and developments in the digital media and streaming landscape across various partners and territories
• Support the business in shaping the evolution of our revenue formats and service offerings. Drive improvements and changes in the market through innovation, research, and involvement in new projects
• Analyze social and digital marketing data, establish metrics to measure KPIs, and collaborate closely with relevant departments to enhance amplify consumer engagement further
• Act as a key contact for Senior Management and Labels on projects and ad-hoc research