Director JW Marriott & The Luxury Collection, Europe

at  Marriott International Inc

Job Number 24108208
Job Category Brand Management
Location Europe Office - London, Barnard’s Inn 86 Fetter Lane, London, London, United Kingdom VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe.

The position will have primary focus in four key areas:

• Culturally Relevant Brand Marketing – Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
• Localized Brand Management – Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent. Act as a voice for the Europe Continent in the strategy discussions to actively develop, implement and embed big-picture brand management initiatives that resonate with target customers in the region. Work with L&D to drive brand culture in the hotels across continent and collaborate cross-functionally to drive on-brand hotel openings and hotel relaunches (e.g. countdowns / pre-opening marketing planning etc.) and on-brand operations.
• Luxury Group Alignment – Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy. Act as a trusted counsellor and engage in broad-based branding discussions and initiatives in the continent, drive organizational alignment by providing brand toolkits and guidelines to other disciplines and hotel teams to ensure on-brand operation. Act as the Brand partner for GMs in the continent.
• On-Strategy Portfolio Growth - Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands Europe. The role collaborates closely with the Senior Manager Luxury Brands, Europe.
The position requires excellent stakeholder management and collaboration skills as the role will work cross-functionally with leaders across both EMEA and HQ in Marketing, Brand, Loyalty, Partnerships, Digital and PR + Comms. The role will also collaborate closely with the Area and Franchise Commercial teams, and Agency Partners including Creative and Paid Media.

SKILLS AND COMPETENCIES

• Excellent influencing and leadership skills.
• Ability to handle the complexities of working with owners and key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.
• Demonstrates self-confidence, energy, and enthusiasm.
• Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
• Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.
• Team player who works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability.
• Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
• Skilled at establishing effective relationships with internal and external partners.
• Sets ambitious standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders and external partners.
• Able to effectively prioritize multiple tasks for multiple stakeholders.
• Proven ability to manage and work with cross-functional teams across planning, activation, optimization, and reporting.
• Excellent verbal, written, listening, and presenting skills. Very strong communication and collaboration skills with all levels of the organization.
• Capable of listening and counselling stakeholders on best approach, including what non-value add efforts to drop.
• Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).

SKILLS AND EXPERIENCE WE WILL LOOK FOR IN THE IDEAL CANDIDATE TO JOIN OUR TEAM:

• Excellent influencing and leadership skills.
• Excellent presentation skills and strong executive presence.
• Strong problem-solving skills and proven ability to collaborate cross-functionally to drive results.
• Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
• Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
• Sets ambitious standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
• 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience.
• University degree preferred.
• Proven track record working with senior executives in a consultative manner.
• Consistent track record of advancing business direction and strategies.
• Experience in European markets preferred.
• Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.
• Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).

The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe. The position will have primary focus in four key areas:

• Culturally Relevant Brand Marketing – Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
• Localized Brand Management – Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent.
• Luxury Group Alignment – Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy.
• On-Strategy Portfolio Growth - Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands, Europe. This person will work cross-functionally with leaders across both EMEA and HQ.