Director Marketing & Media Strategy (m/f/d)

at  Sky Deutschland GmbH

Location Unterfoehring near Munich
Department Marketing
Contract Type Unlimited
Reference Number 5648 002083 P03
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Job Description
Please be advised: Due to our international corporate culture, we publish all our job advertisements in English. Nevertheless a significant part of this job will be in German.

Tasks

• With your comprehensive understanding of the market, you’ll develop the overall marketing & media strategy for Sky DE (Sky & Wow) and lead the quarterly & annual planning process
• You’ll be responsible for defining a clear consumer segmentation strategy for the German market, taking into account consumer needs, brand perception and targeting to deliver precise and actionable recommendations for the overall marketing mix and go-to-market strategy
• Coordination and collaboration with leadership and marketing teams of both brands for all responsibilities is a big part of your daily business
• In your role, you’ll keep an eye on consumer dynamics, market intelligence & SOV forecasts
• You’ll also be responsible for providing strategic input in close collaboration with the Insights & Analytics team to develop customized solutions for Sky DE
• You’ll play a key role in implementing a clear process for marketing activity alignment & milestones to ensure all campaigns are measured effectively, including signed off briefs & agreed creative and media strategies
• You’ll be responsible for building & managing a high-performing team to ensure a clear strategic direction in the area of Marketing & Media
• You’ll support the marketing cost centers, including optimization & allocation

Requirements

• You’ve a degree and at least 8-10 years of professional experience
• Strategic work is your lifeblood and with your professional experience you’ve been able to acquire knowledge in the development of marketing & media strategies and planning processes and cross-departmental work is easy for you
• In addition, you’ve acquired proven leadership skills for developing teams and have demonstrable skills in senior stakeholder management (internal and external)
• Above all, your ability to comprehensively analyse data and insights and formulate precise strategic recommendations sets you apart
• Your problem-solving, focus on practical implementation and maximising marketing impact in complex organizations are among your strengths
• You’d describe yourself as a team player (m/f/d) with a hands-on mentality, flexibility and solution orientation who can set clear directions and work independently
• Confident collaboration with managers, as well as contributing ideas in matrix structures & efficiently adapting to changing business requirements are a matter of course for you
• Good German and English skills round off your profile

Benefits

At Sky, we’ll give you our full support, so you’ll be all set to achieve your best. Our range of rewards really are something special, here are just a few:

• Free Sky - watch all our content for free
• Hybrid working model (60/40)
• Flexible working hours with overtime compensation
• 30 days of vacation + Holiday Buy
• Company Bike & Wellhub
• Corporate Benefits platform
• Lease & Buy - leasing of technical equipment with tax advantage

• With your comprehensive understanding of the market, you’ll develop the overall marketing & media strategy for Sky DE (Sky & Wow) and lead the quarterly & annual planning process
• You’ll be responsible for defining a clear consumer segmentation strategy for the German market, taking into account consumer needs, brand perception and targeting to deliver precise and actionable recommendations for the overall marketing mix and go-to-market strategy
• Coordination and collaboration with leadership and marketing teams of both brands for all responsibilities is a big part of your daily business
• In your role, you’ll keep an eye on consumer dynamics, market intelligence & SOV forecasts
• You’ll also be responsible for providing strategic input in close collaboration with the Insights & Analytics team to develop customized solutions for Sky DE
• You’ll play a key role in implementing a clear process for marketing activity alignment & milestones to ensure all campaigns are measured effectively, including signed off briefs & agreed creative and media strategies
• You’ll be responsible for building & managing a high-performing team to ensure a clear strategic direction in the area of Marketing & Media
• You’ll support the marketing cost centers, including optimization & allocatio