Director, Marketing

at  Standard Textile Co Inc

Standard Textile has been inspiring care, comfort, and change in our communities since 1940. While our business is creating innovative textiles, it’s our purpose that guides the solutions we offer and drives how we treat our customers, our associates, and the impact we make in our communities. We hold ourselves to a higher standard. A higher standard for why we exist, for how we create, and for what’s next.
The Director of Marketing leads the development and execution of B2B marketing strategies across multiple markets which include Healthcare, Hospitality, Interiors, and Education. This leader will be a champion of customer needs and accountable for developing the future talent pipeline needed to deliver a seamless customer experience. Success includes collaborating across teams to ensure business objectives are met while addressing the landscape of competing marketing priorities. In addition to being a strong strategic thinker, this role requires a hands-on team player.

ACCOUNTABILITIES AND PERFORMANCE MEASURES:

• Achieves Marketing goals for delivering against business and customer experience objectives
• Supports the achievement of strategic objectives critical to other functional areas

REQUIREMENTS:

• Four-year college degree, MBA a plus
• 7+ years of B2B marketing experience, B2B commerce a plus
• 4+ years of experience leading a marketing team
• Strong project management skills
• Experience with a broad range of technologies including CRM, marketing automation, CMS, web analytics, DAM, and PIM (Salesforce, Account Engagement (Pardot), Wordpress, Enterprise E-Commerce experience a plus).

• Strategy
• Leads the development of B2B 360° marketing strategies to deliver on business objectives and drive growth
• Analyzes key marketing performance metrics, using tracking tools to formulate actionable insights
• Synthesizes data and insights to design and bring to market experiences that deliver on a seamless customer experience
• Explores and recommends AI tools to automate tasks, analyze data from various sources, identify new customers and engage with them at the optimal time
• Cross-Functional Collaboration
• Works with sales teams, product teams, and others (including C-suite leadership) to ensure marketing strategies align and deliver timely against business objectives
• Facilities working sessions with cross-functional teams to create feasible and customer/user-focused solutions
• Talent / Culture
• Provides leadership to the marketing team while fostering a culture of accountability, professional development, high-performance, and ethical behavior
• Directs critical functions including content and demand generation
• Cultivates marketing team effectiveness and adoption of best practices
• Financials
• Executes with fiduciary duty and responsibility to the Company, particularly when dealing with vendors, and other third parties
• Identifies and mitigates risk, with respect to transactions, contracts and other business items