Director, Marketing Strategy (Boise, Idaho)

at  Simplot

The J.R. Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.

SUMMARY

The Director of Marketing Strategy plays a pivotal leadership role within Simplot Grower Solutions, entrusted with developing and implementing dynamic marketing strategies to drive growth and meet business objectives. The successful candidate is a creative individual with a demonstrated history of crafting inventive marketing approaches and adeptly guiding teams. Leading a team of marketing professionals, the Director of Marketing Strategy will foster collaboration across cross-functional teams, driving our collective mission to be the #1 choice for growers.

TYPICAL EDUCATION

• Bachelor’s degree in marketing, communications, or a related field from a 4-year college or university

• Develop and implement robust marketing strategies tailored to enhance brand visibility, attract new customers, and cultivate lasting relationships with existing customers in the agricultural retail sector.
• Lead market research initiatives and analysis to identify growth opportunities and competitive differentiators, guiding the marketing team in leveraging insights effectively.
• Collaborate cross-functionally to develop integrated marketing campaigns aligned with business objectives and tailored to the specific needs of our farmer customers.
• Partner closely with the Creative Director to orchestrate the creation of marketing materials, both digital and print, ensuring adherence to brand standards and messaging consistency.
• Monitor and evaluate key performance indicators to gauge the impact of marketing efforts, providing data-driven insights for refining strategies and enhancing results.
• Stay updated about evolving industry trends and emerging best practices, proactively integrating innovations to elevate marketing approaches.
• Manage the allocation of the marketing budget, optimizing resource allocation to maximize return on investment and achieve strategic objectives.
• Foster a collaborative, creative, and accountable culture within the marketing team, offering leadership, guidance, and mentorship to inspire excellence and drive success in the agricultural retail space.