Director of APAC Marketing

at  ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

SKILLS & QUALIFICATIONS:

• BA/BS in marketing, business, or equivalent discipline.
• 7+ years of Marketing experience, ideally in SaaS leading a major marketing function in the APAC region in growth B2B software, particularly in a high ASP, low churn model.
• Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
• Proven track record of hiring, mentoring, and retaining world-class marketing talent.
• Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations.
• Ability to organize, remain productive, manage multiple projects simultaneously, and have an immediate impact in a high-growth, dynamic, entrepreneurial environment.
• Be a very strong collaborator and able to work across teams to achieve successful outcomes.
• Deep knowledge of SFDC and Marketo (campaign set up, programs, flows, triggers, smart lists, and general best practices).
• Excellent written and oral communication skills.
• Experience using ON24 a huge plus.

ROLE OVERVIEW:

The Director of APAC Marketing will focus on demand generation marketing and play a critical role in directing the full marketing mix. This individual will be a key member of the APAC leadership team, driving regional growth and leveraging the company’s strengths in existing markets. A primary objective of this role is to cultivate growth in the region. You will play a pivotal role in driving revenue growth and expanding our customer base through innovative, data-driven marketing campaigns. Leading a team of campaign managers and supporting business development specialists, you will provide hands-on leadership to oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels.

RESPONSIBILITIES:

• Translate ON24’s goals into truly integrated marketing strategies and campaigns for key geographies, product lines, and customer segments that support the achievement of quarterly and annual goals.
• Build, inspire, and lead the APAC marketing team that operates as a strategic partner to its stakeholders and delivers against its goals. Leads team in operating with a growth and team-first mindset, with clearly defined roles, career paths, succession plans, and employee success strategies.
• Devise and guide local marketing models to ensure ON24 is well-established in new markets within the Australia/Asia region.
• Ensure the function scales through successful cross-collaboration and gains leverage through shared services as appropriate.
• Create and execute the revenue marketing plan to drive greater bottom of the funnel marketing activity through BDR actions and engagement with sales.
• Own the lead conversion process from lead through to opportunity driving value and optimization at each point along the process resulting in an overall growth of marketing sourced pipeline in region.
• Work cross functionally to lead a small team of BDRs from across Asia Pacific to drive excellence and performance of the BDR function and further growth of the team through clear ROI.
• Work with the APAC GTM Sales and global Marketing leaders on demand generation campaigns to ensure strong and engaging messaging that drives lead conversion and ensure BDR team is enabled and equipped on the campaign to drive conversion at the appropriate time.
• Have a strong and well-developed understanding of the Asia Pacific portfolio so you can drive education and enablement for the BDR team and suitable upsell and cross sell actions.