Director of Customer Marketing (Retention, Lifecycle, CRM)

at  Brooklinen

OVERVIEW

We’re looking for a Director of Customer Marketing (Retention, Lifecycle, CRM) to join our team in Dumbo, Brooklyn. You’ll step into this role at an exciting stage of our company’s growth to build upon a great foundation already in place and take it to the next level. Reporting to our VP of Marketing, you’ll lead the strategic vision of our CRM program and be at the forefront of finding new ways to engage our customers and in turn, drive business growth.
If you’re ready to make a meaningful impact, have a wealth of experience, and are passionate about creating a seamless customer journey, we’d love to hear from you!
Our office is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

• Lead CRM Strategy: Own the retention marketing strategy for customers and prospects across email, direct mail, SMS, and loyalty
• Define communication and retention strategies to engage, retain, and build customer loyalty
• Manage and optimize email, direct mail, and digital marketing campaigns to target existing customers and explore opportunities for expansion
• Identify gaps in the customer journey and develop solutions within relevant marketing channels
• Monitor and develop customer segments activated through respective touchpoints and identify areas of opportunity
• Marketing Campaigns: Lead and develop the execution and strategy behind email Marketing campaigns and email Automations(triggered emails)
• Build marketing calendar in close partnership with merchandising and marketing teams
• Project Campaign performance rolling up to company financials
• Work with Creative on briefing and campaign content
• Manage email automation flows and creative (welcome series, Abandoned cart etc.)
• Manage end-to-end SMS touchpoints, messaging, and segmentation
• Database Management: Oversee the overall health, development, maintenance, and reporting of the email database to ensure stakeholders have visibility into business performance
• Customer Data Platform Roadmap: Develop and execute the roadmap for the Customer Data Platform to ensure alignment with organizational goals and enhance the customer experience
• Market Trend Analysis: Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
• Lead a team: Be a great people leader to our talented team of three retention and email marketers
• Partner cross-functionally: Collaborate with our Merchandising, Creative, and Marketing teams while rolling out new strategies and optimizing process