Director of Digital Strategy

at  Leo Burnett

COMPANY DESCRIPTION

We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.

JOB DESCRIPTION

“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.
As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.

EXPERIENCE YOU’LL HAVE

• 5-7+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics
• Extensive work within key digital platforms, including digital display, Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Proven experience managing and fostering the growth of junior talent.
• Understanding of analytics and what they mean. You should have an ability to lead and direct a team as they convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, with an ability to think on the fly and pivot ideas in real-time.
• Holistic digital marketing experience is a bonus, but not required (ie. email, OLA, OLV, eCommerce, etc.)
• Experience with creative concepting. You should be able to evaluate what makes an idea good, and provide feedback to teams that challenge them, resulting in more entertaining content that resonates.

CANDIDATE EDUCATION:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

• Lead end-to-end social and content strategy for multiple clients
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
• Instruct research and data teams to uncover new findings and morph them into insights
• Lead the working process of digital
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
• Manage junior team members ranging from 0-4 years of experience
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
• Take feedback in stride – we win together & lose together!