Director of Email & Retention Marketing

at  Northern

ABOUT NORTHERN

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

WHAT WE’RE LOOKING FOR

Northern is looking for a Director of Email & Retention Marketing
Join our team as the Director of Email & Retention Marketing, where you will play a crucial role in shaping the strategic direction of our digital marketing initiatives. You will lead a very talented team of digital marketing professionals disciplined in email, content and SEO to develop and implement innovative strategies that drive customer engagement and retention. Collaborate with cross-functional teams to ensure alignment and success of key projects for our clients. And lead reporting and analysis efforts to gain actionable insights and demonstrate value to stakeholders.
If you have a passion for digital marketing, are a leader that would love to be actively engaged with a fantastic digital marketing team and possess a track record of success in Email & Retention marketing, we want to hear from you!

KNOWLEDGE, EDUCATION & EXPERIENCE REQUIRED

• 8+ years of relevant marketing experience, preferably in B2C and eCommerce
• Minimum 3 years experience in a management role
• Advanced experience with email marketing platforms such as Klaviyo, Salesforce Marketing Cloud, and/or Adobe Campaign
• Strong understanding of SEO strategies and tactics, as well as the impact of SEO to a digital experience
• Strong analytical, organizational, and problem-solving skills
• Experience with attribution platforms such as TripleWhale, North Beam, Google Analytics
• Proficiency with HTML, MJML, CSS and/or responsive email coding
• A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing
• Demonstrated knowledge of CASL, CAN-SPAM, and GDPR compliance
• Proficiency with customer data management, measuring channel metrics and performance, and monitoring deliverability
  Since its founding in 2015, Northern has grown to 155+ employees, helping leading brands across North America navigate digital transformation.
  Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
  Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

• Lead a dynamic team of Email, SEO, Social & Content Strategists, fostering their growth and development.
• Provide oversight and strategic direction for our portfolio of digital marketing clients, ensuring the department is meeting performance objectives and utilizing proper lifecycle marketing strategies and tactics
• Develop and maintain best in class digital marketing solutions for Email & Retention marketing by staying current on best practices and trends
• Hold the team accountable for high-quality deliverables, including defining and enforcing quality standards and reviewing outputs for optimal results
• Act as a thought leader, overseeing multi-channel marketing initiatives across Email, Social, SEO, and Loyalty.
• Lead segmentation strategies to increase engagement and reduce churn.
• Collaborate with senior SEO strategists to increase organic traffic and online visibility.
• Work collaboratively with other departments,such as creative, paid media & advertising, project management, CRO, and web development to ensure a unified approach to client projects.
• Organize and deliver training sessions and workshops for the marketing team on industry best practices, industry trends and creative thinking techniques.
• Lead reporting processes specific to areas of Email/CRM, Retention & Loyalty, Content & SEO to gain actionable insights and demonstrate value/ROI to clients
• Manage the hiring, resource allocation, performance, and professional development within the team.
• Drive process optimization to increase the speed and agility of our teams