Director of Growth Marketing

at  The Lactation Network

Are you a collaborator who thrives on thoughtful, high-impact work? Are you driven to change the standard of care in women’s health?
The Lactation Network is hiring a Director of Growth Marketing. This position will bring a deep understanding of data-driven growth and marketing operations to develop strategies that will help us bring the impact of The Lactation Networks services to more patients and IBCLCs.
We are a small, tight-knit, purpose-driven organization with aggressive growth goals in 2024 and beyond. We don’t have all the answers and we don’t expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.

Breakdown of the role

• Owned Channel Growth and Engagement Management (60%). In partnership with the TLN marketing, product, and data teams, you will be responsible for establishing, monitoring, and optimizing our marketing funnels for Patients and IBCLCs. You’ll own the testing, measurement, and reporting of key owned channels, including web, SEO, and email.
• Paid Media Strategy (25%). In partnership with the audience marketing managers, help manage our paid media programs and agency partners to grow TLNs patient base and brand awareness.
• Marketing Team Leadership (15%). Manage our Lifecycle Marketing Manager and Marketing Project Manager. Support their growth, development, and productivity in hitting organizational KPIs.

WHAT WE EXPECT FROM YOU

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 7+ years of experience in growth marketing, preferably B2B2C in the healthcare industry.
• Strong background in marketing analytics and operations.
• Proven track record of building and scaling growth programs
• Experience in managing marketing funnels for both patient and B2B audiences.
• Strong analytical skills with the ability to work with data teams and build dashboards from scratch.
• Ability to think creatively about measuring brand marketing efforts.
• Excellent collaboration skills with experience working with multiple stakeholders.
• Excellent negotiation skills and the ability to manage competing priorities effectively.
• Experience in developing product-led growth strategies.
• High EQ

What we’d also love to see

• B2B2C marketing experience
• Experience in provider organizations
• Healthcare experience and insurance knowledge

What you can expect from us

• Unlimited PTO. We work hard. We’re passionate about what we’re building together. We also have lives outside work.
• Healthcare benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
• 401(k) with 4% employer match. We’re planning for the future—and we want to help you do the same.
• Remote-first culture. We are a distributed, remote-first team. We also like spending time together in our Chicago office and have a flexible in-office culture for those who wish to return to work in-person.
• Mindfulness and meditation app. You’ll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
• Recharge. We have one designated “no meeting day” each week so you can take a break from videoconferencing and have some quiet time to focus.
• Professional development. We invest in our team by offering every employee access to a professional development budget.
• Competitive compensation. We’re looking for top talent.
• A growth environment. The sky’s the limit.

WHAT YOU’LL DO

Reporting directly to the Chief Marketing Officer, you’ll have the following responsibilities:

• Develop and execute comprehensive growth programs targeting our patient and IBCLC audiences, with a focus on our owned platforms (Web, SEO, Email, and within our products)
• Manage and optimize marketing funnels for patient and IBCLC acquisition
• Partner with audience marketing managers, product managers, data analytics, and product marketing teams
• Set up and maintain reporting and dashboards to provide clear visibility into the marketing funnel and track the efficacy of marketing initiatives across various channels
• Develop product-led growth strategies in partnership with the product team to facilitate new patient and IBCLC acquisition and activation.
• Think creatively about measuring and enhancing brand marketing efforts.
• Collaborate with multiple stakeholders to drive marketing initiatives and ensure alignment across teams.
• Work closely with data teams to build dashboards from scratch and develop robust reporting mechanisms.
• Negotiate priorities and manage competing demands to ensure the timely execution of marketing strategies.
• Manage senior lifecycle marketing manager and marketing project manager

Breakdown of the role

• Owned Channel Growth and Engagement Management (60%). In partnership with the TLN marketing, product, and data teams, you will be responsible for establishing, monitoring, and optimizing our marketing funnels for Patients and IBCLCs. You’ll own the testing, measurement, and reporting of key owned channels, including web, SEO, and email.
• Paid Media Strategy (25%). In partnership with the audience marketing managers, help manage our paid media programs and agency partners to grow TLNs patient base and brand awareness.
• Marketing Team Leadership (15%). Manage our Lifecycle Marketing Manager and Marketing Project Manager. Support their growth, development, and productivity in hitting organizational KPIs

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 7+ years of experience in growth marketing, preferably B2B2C in the healthcare industry.
• Strong background in marketing analytics and operations.
• Proven track record of building and scaling growth programs
• Experience in managing marketing funnels for both patient and B2B audiences.
• Strong analytical skills with the ability to work with data teams and build dashboards from scratch.
• Ability to think creatively about measuring brand marketing efforts.
• Excellent collaboration skills with experience working with multiple stakeholders.
• Excellent negotiation skills and the ability to manage competing priorities effectively.
• Experience in developing product-led growth strategies.
• High E