Director of Marketing, APAC

at  Standard Biotools

Would you like to join an innovative team driven by a bold vision – unleashing tools to accelerate breakthroughs in human health?
It is an extraordinary time for Standard BioTools. Our technology is empowering customers to improve life through comprehensive health insight. We invite you to join a leading provider of indispensable life sciences tools that is accelerating global research on multiple frontiers of human health.

At Standard BioTools, we are building a positive culture where our people can do the best work of their careers, informed, and influenced by our core behaviors:

• Keep customers front and center in all of our work
• Be accountable and deliver on commitments
• Drive continuous improvement
• Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment

The role is responsible for leading the Standard BioTools marketing strategy and tactics for the Company’s products and markets in APAC.

EDUCATION/EXPERIENCE/SKILLS

• Bachelor’s degree in Life Sciences, e.g. Biology, Biochemistry
• Professional marketing qualification, to MBA or equivalent level, would be an advantage
• Minimum five years of successful marketing leadership experience in Life Sciences or Diagnostics markets
• Data driven decision making individual, with ability to translate strategic plans into actions for continuous improvement
• Sound business acumen with keen sales understanding
• Good understanding of worldwide marketing differences for local implementation plans
• Knowledge of Standard BioTools product markets (cytometry, imaging, spatial biology and genomics) and value propositions, would be an advantage
• Ability to work effectively in a matrix environment
• Excellent interpersonal and communications skills
• Cross cultural agility and sensitivity
• Potential to become a larger part of the organization in the foreseeable future
• Strong fluency in English; an additional Asian language would be an advantage
• Willingness to travel up to 40% of time, primarily across Asia
  Ready to join an industry leader with a bold and ambitious mission that is enabling advancements in human health? Apply online with your resume!
  Standard BioTools is an equal opportunity/affirmative action employer. We will consider all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
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• Development and execution of the APAC Marketing Plans, aligning Corporate and APAC strategy, with local tactics
• Ensure positioning of all products (SomaScan, Microfluidics, Mass Cytometry and Imaging Mass Cytometry Instrument Systems and Consumables) consistent with market opportunities, changing competitive landscape, and new technologies
• Drive strong lead generation, resulting in rapid funnel growth and increase win rates
• Define and report key metrics to monitor marketing effectiveness
• Establish working relations with key opinion leaders, strategic accounts and European associations
• Monitor and report regional market trends, collect and manage competitive intelligence and market data, identifying new market opportunities
• Work closely with Corporate and APAC teams, across functions and geographies, to define local initiatives and drive their successful implementation
• Participate in scientific conferences, tradeshows and related field support activities
• Develop and execute online marketing activities (eg. webinars)
• Lead and develop the APAC Marketing Specialists/Managers
• Drive and influence perception of the Standard BioTools brand by systematically reinforcing its values, mission and strategies
• Contribute to the definition of Global Marketing strategy, as member of the Global Marketing Team
• Achieve technical knowledge and applications on the product portfolio
• Control marketing expenses against budget commitments
• Represent the company professionally, ethically and morally at all times