Director of Marketing

at  Greater Nevada Credit Union

Overview:
Greater Nevada Credit Union is looking for an experienced professional with a passion for Helping More People Live Greater!

LOCATION AND TRAVEL REQUIREMENTS

• The Director of Marketing has the option to work remotely within the United States, or at one of Greater Nevada’s office locations in Northern Nevada.
• Located in an idyllic small community in beautiful Northern Nevada.
• You must be willing and able to travel to locales other than the normal location for the position, including overnight trips as appropriate for your job responsibilities.
• Must possess a valid Driver’s License and have access to a reliable vehicle.

QUALIFICATIONS

• 7+ years of experience in marketing and communications
• 3+ years of experience in managerial or supervisor positions within a marketing team or agency
• Knowledge of financial products and services, general market(s) and overall credit union or banking industry required.
• Ability to think strategically and ensure alignment across marketing strategies, organizational goals, and market trends.
• Possess strong analytical skills to measure campaign effectiveness by identifying key performance indicators and identify areas for improvement.
• Leverage excellent management, organizational and planning skills to effectively managing multiple projects simultaneously. Experience with software project management tools like Asana or MS Project is desirable.
• Ability to troubleshoot, brainstorm, analyze, and solve problems quickly and effectively.
• Demonstrate strong communication and collaboration skills to develop strong working relationships with our departments.
• Familiar with user experience design principles and delivering customer-focused solutions for all projects.
• Ability to execute marketing projects within the parameters of annually planned budget.
• A commitment to self-education and staying current on industry trends and advancements.

• Effectively demonstrate our passion and purpose as a non-profit organization by “Helping More People Live Greater.”
• Provides leadership to the marketing team, creating a collaborative and innovative environment. A priority is placed on motivating, guiding, and coaching the team to achieve strategic objectives.
• Oversees day to day marketing operations and manages the production process to ensure the seamless execution of marketing campaigns. This includes collaborating with cross-functional teams to connect initiatives with broader organizational goals.
• Leads the development and implementation of comprehensive acquisition and member cross-sell strategies. This includes digital marketing, advertising (digital and traditional) content marketing, public relations, and direct response campaigns to generate measurable results and drive member engagement.
• Develops and maintains relationships with external partners (service providers) to facilitate marketing campaigns and drive impact.
• Evaluates and adjusts marketing strategies in a timely manner to meet the changing needs of the organization. Develops performance reports explaining how tactics drove measurable outcomes.