Director of Marketing Operations

at  The Health Management Academy

ABOUT THE HEALTH MANAGEMENT ACADEMY:

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.
The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

POSITION SUMMARY:

Reporting to the Sr. Direct of Demand Generation the Director of Marketing Operations delivers/works to drive strategic marketing initiatives and optimize operational efficiency. This involves collaborating with the Sr. Director of Demand Generation & VP of Marketing to develop comprehensive strategies aligned with organizational goals, overseeing the day-to-day execution of marketing campaigns, and analyzing performance metrics to inform future strategies. The Director role also fosters cross-functional collaboration with internal teams to ensure alignment and integration of marketing activities. Additionally, they play a crucial role in safeguarding the organization’s brand integrity and positioning in the marketplace, while providing leadership, mentorship, and support to marketing team members. By effectively managing marketing operations, the Director contributes to the organization’s mission of fostering collaboration and innovation among healthcare leaders, ultimately driving engagement, generating leads, and increasing brand visibility.

Primary Job Duties:

• Marketing Automation: Own and manage the implementation, configuration, and optimization of marketing automation platforms (e.g., Marketo, HubSpot) to streamline processes, nurture leads, and enhance overall marketing effectiveness.
• Campaign Execution: Collaborate with the marketing team to plan, execute, and monitor multi-channel marketing campaigns, leveraging marketing automation tools to automate workflows, track engagement, and drive results.
• Data Management: Ensure data integrity and cleanliness within marketing automation systems, including lead database management, segmentation, and data hygiene practices to support targeted and personalized marketing efforts.
• Executive Reporting: Creates reports and analysis for executive reporting, delivers reporting where necessary, via live and virtual presentations, group trainings to the Marketing, MDR and Sales teams, and Teams updates.
• Project Management: Lead and coordinate various marketing projects from inception to completion, including campaign launches, website updates, content creation, and event promotions, ensuring timely delivery and adherence to project timelines and budgets.
• Process Improvement: Identify opportunities to streamline and optimize marketing processes, workflows, and procedures, leveraging automation and technology to improve efficiency and effectiveness.
• Reporting and Analysis: Generate reports and analyze communication performance metrics to evaluate campaign effectiveness, identify trends, and make data-driven recommendations for optimization and improvement.
• Cross-Functional Collaboration: Work closely with internal teams such as Marketing, Member Development, and Content teams to ensure alignment and integration of marketing initiatives with overall organizational objectives.
• MarTech Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing automation implementation, project execution, and other marketing initiatives.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing, with at least 1 year in a leadership or management role
• Adobe Certified Expert (Former Marketo Certified Expert); certified in the last 2 years
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Proficiency in CRM systems, and other relevant tools or integrations
• Experience in the healthcare industry or a related field is a plus.

Interpersonal Skills & Attributes:

• Demonstrate the ability to inspire and motivate team members, providing clear direction and leading by example in a fast-paced marketing environment.
• Exhibit strong verbal and written communication skills, effectively articulating ideas, presenting strategies, and engaging stakeholders at all levels of the organization.
• Strong executive presentation skills, ability to translate data points into meaningful executive takeaways.
• Foster collaboration and teamwork across departments and functions, building strong relationships and influencing outcomes through collaboration both within and outside of Marketing.
• Cultivate and maintain positive relationships with internal and external stakeholders, including vendors, partners, and clients.
• Adapt to change and uncertainty, quickly pivoting strategies and priorities in response to evolving business needs and market dynamics.
• Analyze complex issues, identify root causes, and develop practical solutions to overcome challenges and achieve objectives.
• Demonstrate a strategic mindset, analyzing data and developing innovative strategies that drive business results and contribute to organizational goals.
• Make informed decisions based on data, insights, and a comprehensive understanding of business priorities and objectives.
• Exhibit high emotional intelligence and interpersonal awareness, understanding and empathizing with the perspectives and needs of others, navigating interpersonal dynamics, and building consensus.
• Uphold strong ethical standards and integrity, committed to the organization’s values and principles in all interactions and decision-making processes.
• Possess excellent time management and organizational skills, prioritizing tasks, managing multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
• Maintain resilience and perseverance in the face of challenges and setbacks, maintaining a positive attitude and keeping team members motivated and focused on achieving goals.

• Marketing Automation: Own and manage the implementation, configuration, and optimization of marketing automation platforms (e.g., Marketo, HubSpot) to streamline processes, nurture leads, and enhance overall marketing effectiveness.
• Campaign Execution: Collaborate with the marketing team to plan, execute, and monitor multi-channel marketing campaigns, leveraging marketing automation tools to automate workflows, track engagement, and drive results.
• Data Management: Ensure data integrity and cleanliness within marketing automation systems, including lead database management, segmentation, and data hygiene practices to support targeted and personalized marketing efforts.
• Executive Reporting: Creates reports and analysis for executive reporting, delivers reporting where necessary, via live and virtual presentations, group trainings to the Marketing, MDR and Sales teams, and Teams updates.
• Project Management: Lead and coordinate various marketing projects from inception to completion, including campaign launches, website updates, content creation, and event promotions, ensuring timely delivery and adherence to project timelines and budgets.
• Process Improvement: Identify opportunities to streamline and optimize marketing processes, workflows, and procedures, leveraging automation and technology to improve efficiency and effectiveness.
• Reporting and Analysis: Generate reports and analyze communication performance metrics to evaluate campaign effectiveness, identify trends, and make data-driven recommendations for optimization and improvement.
• Cross-Functional Collaboration: Work closely with internal teams such as Marketing, Member Development, and Content teams to ensure alignment and integration of marketing initiatives with overall organizational objectives.
• MarTech Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing automation implementation, project execution, and other marketing initiatives