Director of Marketing

at  Sofitel

Company Description
Join Sofitel Noosa Pacific Resort today!
Sofitel Noosa Pacific Resort welcomes guests into a world of luxury blending French Art de Vivre and local culture. We are proudly one of Australia’s leading 5 star resorts. With 176 rooms, our resort features award winning facilities and service offerings including the Noosa Beach House Restaurant & Bar, the Cabanas poolside experience, Riviera Bar & Lounge - the only cocktail bar overlooking the Noosa River - plus extensive conference & events facilities and our luxury Aqua Day Spa.
Job Description

The Director of Marketing is responsible for enhancing and maximising the profile of Sofitel Noosa Pacific Resort and its various outlets. We are looking for someone with experience in:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the hotel’s luxury branding and business goals. Lead cross-functional teams to enhance the hotel’s market presence and revenue generation.
• Digital Marketing Expertise: Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the hotel’s various websites. Focus on leveraging digital tools to enhance guest engagement and retention and on-going reporting. A test and learn mindset is preferable.
• Brand Management: Uphold and elevate the hotel’s luxury brand identity across all marketing channels, ensuring consistency and high standards in all communications and promotional materials.
• Market Analysis: Continuously monitor market trends and competitor strategies to adapt and refine marketing tactics. Utilise data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Customer Relationship Management: Oversee the development and enhancement of CRM systems and strategies, across our various outlets, to better understand guest needs and preferences, aiming to personalize experiences and increase guest loyalty.
• Budget Management: Manage the marketing budget efficiently, ensuring optimal allocation of resources across digital and traditional channels for maximum return on investment.
• Team Development: Build, mentor, and lead a marketing team that is proactive and innovative. Foster a culture of continuous learning and improvement within the team.
• Partnership and Collaboration: Establish and maintain productive relationships with external partners, including digital marketing agencies, media outlets, and technology providers, to ensure the hotel remains at the forefront of marketing innovations.
• Content Creation: Oversee the creation of compelling and high-quality content that reflects the luxury and uniqueness of the hotel experience, tailored for specific platforms and target audiences.
• Event Marketing: Leverage significant hotel events and partnerships to create buzz and drive bookings, coordinating with sales teams to maximize exposure and revenue opportunities.
• Hands-On Involvement: Actively engage in day-to-day marketing activities and campaign execution, demonstrating a hands-on approach to managing digital platforms and direct marketing efforts. Ensure personal involvement in critical projects to guide the team towards achieving excellence and innovation in all marketing endeavors.
• Interdepartmental Collaboration: Work closely with other hotel departments, such as Sales, F&B and Guest Experience, to ensure a seamless flow of communications and to capitalise on cross-functional revenue opportunities. Facilitate regular meetings and collaborative projects to align strategies and enhance the overall effectiveness of marketing efforts across the hotel.

QUALIFICATIONS

• Tertiary qualifications in marketing, communications or digital marketing.
• Experience working with luxury brands in a similar or related role.
• Excellent communication skills - written & verbal, proficient in Word, Outlook and Excel and any other appropriate programs.
• Proven experience working with senior management and multiple stakeholders.
• Leadership experience with the ability to foster team engagement and drive results.
• Attention to detail and effective time management in all allocated tasks.
  Additional Information

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the hotel’s luxury branding and business goals. Lead cross-functional teams to enhance the hotel’s market presence and revenue generation.
• Digital Marketing Expertise: Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the hotel’s various websites. Focus on leveraging digital tools to enhance guest engagement and retention and on-going reporting. A test and learn mindset is preferable.
• Brand Management: Uphold and elevate the hotel’s luxury brand identity across all marketing channels, ensuring consistency and high standards in all communications and promotional materials.
• Market Analysis: Continuously monitor market trends and competitor strategies to adapt and refine marketing tactics. Utilise data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Customer Relationship Management: Oversee the development and enhancement of CRM systems and strategies, across our various outlets, to better understand guest needs and preferences, aiming to personalize experiences and increase guest loyalty.
• Budget Management: Manage the marketing budget efficiently, ensuring optimal allocation of resources across digital and traditional channels for maximum return on investment.
• Team Development: Build, mentor, and lead a marketing team that is proactive and innovative. Foster a culture of continuous learning and improvement within the team.
• Partnership and Collaboration: Establish and maintain productive relationships with external partners, including digital marketing agencies, media outlets, and technology providers, to ensure the hotel remains at the forefront of marketing innovations.
• Content Creation: Oversee the creation of compelling and high-quality content that reflects the luxury and uniqueness of the hotel experience, tailored for specific platforms and target audiences.
• Event Marketing: Leverage significant hotel events and partnerships to create buzz and drive bookings, coordinating with sales teams to maximize exposure and revenue opportunities.
• Hands-On Involvement: Actively engage in day-to-day marketing activities and campaign execution, demonstrating a hands-on approach to managing digital platforms and direct marketing efforts. Ensure personal involvement in critical projects to guide the team towards achieving excellence and innovation in all marketing endeavors.
• Interdepartmental Collaboration: Work closely with other hotel departments, such as Sales, F&B and Guest Experience, to ensure a seamless flow of communications and to capitalise on cross-functional revenue opportunities. Facilitate regular meetings and collaborative projects to align strategies and enhance the overall effectiveness of marketing efforts across the hotel