Director of Marketing

at  Tri Pointe Homes Holdings Inc

TRI POINTE HOMES COLORADO IS LOOKING FOR AN EXPERIENCED INDIVIDUAL TO JOIN OUR TALENTED GROUP AS A DIRECTOR OF MARKETING.

Position Highlights: Supports Brand by planning and directing marketing efforts for the division.

POSITION QUALIFICATIONS:

• Bachelor’s degree in Marketing required.
• A minimum of 7 years of previous Marketing experience or related industry experience required. New Home Marketing experience preferred.
• Ability to effectively present marketing ideas to internal teams and outside parties.
• Superior verbal and written communication skills including grammar, spelling, and proof reading skills.
• Strong analytical skills with a focus on solving problems and developing creative solutions.
• Ability to work both independently and collaboratively.
• Experience and proficiency in InDesign and Photoshop is preferred.
• Proficient in Microsoft applications including Word, Excel, Outlook and PowerPoint.

AT TRI POINTE HOMES, WE ARE INTENTIONAL ABOUT FOSTERING AN ENVIRONMENT WHERE YOU, AND ALL INDIVIDUALS, ARE ENCOURAGED TO BE THEIR AUTHENTIC SELVES. WE EMBRACE INDIVIDUALITY AND STRIVE TO BE CONSCIOUSLY INCLUSIVE OF DIFFERENT BACKGROUNDS, EXPERIENCES, AND PERSPECTIVES IN EVERY ASPECT OF OUR BUSINESS. WE BELIEVE OUR COMPANY’S STRENGTH RELIES ON THE DIVERSITY OF THE TEAM AND THE UNIQUE, INNOVATIVE IDEAS EVERYONE CONTRIBUTES.

Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices.

• Using home office templates and/or directions, modifies or produces creative pieces for advertising, collateral, sales office displays, signage, etc. ensuring adherence to company brand standards and marketing policies.
• Purchases all local offline media, including signage programs, purchased consumer lists, etc.
• Works with local and/or national marketing agencies and business partners to produce and maintain all marketing collateral including brochures, price sheets, fliers, and broker outreach materials.
• Guides model merchandising direction and coordinates activities related to model and sales office installations and potentially model landscape design.
• Participates in the selection of model options and upgrades.
• Coordinates the closure of the model complex and sales environment at community close-out.
• Assists the sales team with all consumer and broker events.
• Develops and maintains current knowledge of competitor marketing programs, pricing, and products, as well as consumer demographics and economic influences.
• Utilizes available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
• Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates
• Tracks results for all marketing initiatives, including detailed analysis of traffic sources.
• Directs consultants on signage, model merchandising, sales office design, photography and renderings, and collateral, as appropriate.
• Participates in the development of standards and options programs for all new communities.
• Develops and maintains marketing budgets for all communities and divisions as a whole. Review, code, and approves marketing-related invoices.
• Develops and maintains division and community-specific marketing plans.
• Assists sales team with technical support in community sales offices and models.
• Ability to develop and guide the direction of the marketing team
• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee’s abilities and skills
• Evaluates employee’s performance and plans for compensation actions based on that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors)
• Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools
• Other duties as assigned.