Director of Product Marketing

at  Rocket Mortgage Canada ULC

Working for Rocket Mortgage in Canada means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, economics, business or a related field
• 7 years of experience in marketing or a related field
• 5 years of leadership experience
• Experience creating market plans, product positioning and product training
• Demonstrated ability leading teams through the design and implementation of successful marketing programs
• Demonstrated ability to think strategically, solve problems and make complex decisions
• Deep understanding of data-driven decision-making

PREFERRED QUALIFICATIONS

• 3 years of experience in finance, financial technology (fintech) or a related industry
• Graduate degree or equivalent competency in marketing, economics, business or a related field
• Knowledge of multiple functional areas such as product management, UI/UX, sales, training, client support or finance
• Understanding of current and emerging product marketing strategies

JOB SUMMARY

As the Director of Product Marketing, you’ll lead Go To Market marketing strategies and plans and serve as the organization’s authority on product marketing. The role will deliver on marketing strategy, campaign development, channel management, data analysis and project management towards tactical and strategic success.

• Lead marketing strategic planning, budgets and forecasts (includes annual and quarterly), collaborate with business leadership
• Coordinate execution of Business To Consumer and Business to Business marketing channels, campaigns and programs to optimize and accelerate growth
• Develop, maintain and inform product positioning and detailed briefs, outlining outlining RMC’s product value proposition, target audiences, tactical strategies, communication channels and success metrics
• Coordinate cross-functionally to build a holistic and integrated Go-To-Market strategy and plan including Business To Consumer and Business to Business marketing channels.
• Deliver on marketing plans through direct, indirect and partners; continuously optimizing to drive business goals.
• Track marketing performance metrics across channels and teams driving senior leadership awareness and understanding of key growth and brand performance indicators
• Identify risks and build mitigation strategies in partnership with marketing teams and leads.
• Manage external stakeholder including vendor and agency partners to ensure execution of strategic and business objectives
• Lead, develop and mentor direct and indirect marketing team members to develop them as product marketers and deliver results.
  Benefits and Perks
  Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
  Who We Are
  Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.
  Disclaimer
  This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
  We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law