Director of Sales & Marketing

at  The Cortlands of Wyoming

At Priority Life Care (PLC), we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. Join us in our mission to enhance the lives of seniors, and your own! We think it’s time for you to begin your journey with PLC!

QUALIFICATIONS:

• Bachelor’s Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
• Bachelor’s Degree in Social Work preferred
• Experience working in a long-term care setting and aged and disabled medicaid waiver is preferred.
• Experience as case manager, social worker or nurse preferred.
• Experience with Alzheimer’s and dementia a plus.
• Must maintain a valid drivers license in the applicable state

• Develops and manages resident census growth.
• Researches and analyzes local competition.
• Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs.
• Collaborates and builds relationships with physicians, law attorney’s, Nursing homes, community agencies, and hospitals working with various agencies to generate a positive facility image and encourage referral activities
• Advises appropriate referrals to minimize social and economic obstacles to discharge.
• Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts.
• Brainstorms and develops creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
• Meets with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unit
• Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.
• Works with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveys