Director, Product Marketing

at  Varicent

A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.
The Director of Product Marketing position plays a critical role in furthering key go-to-market initiatives, with the ideal candidate working to support product, marketing, and sales effectiveness. This role serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Director role will influence go-to-market strategy, including helping to identify market opportunities, influencing product strategy, lead sales and GTM product enablement, supporting pipeline development, and supporting revenue generation. This role requires strengths in value-based messaging, cross-functional collaboration, leadership, and domain expertise.

• Guiding, creating, and delivering differentiated positioning, messaging, and buyer personas to impact the development of compelling content to communicate value and support sales cycles (throughout the buyer journey)
• Supporting GTM strategy and execution, as it specifically relates to product/domain responsibilities
• Performing market, customer, and competitive research (primary and secondary) to segment the market, produce buyer insights, and identify new product opportunities
• Leading new product/feature messaging and supporting product management teams in roadmap development
• Supporting marketing programs that drive awareness, engagement, and pipeline
• Collaborating with demand teams to build and execute high-response campaigns
• Helping field sales, customer success, and partner teams land new prospects and further penetrate existing customers
• Enabling sales teams, GTM teams, and strategic partners on how to position Varicent products
• Providing broader marketplace with thought leadership and innovative ideas in the Sales Performance Management space
• Fostering relationship growth through customer advocacy (CABs, RUGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clear, defined goals and outcomes