Director Retention Analytics

at  Sephora

Job ID: 246416
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Hybrid Schedule

As the Director, Retention Analytics you will be responsible for overseeing the development and implementation of data-driven strategies to enhance customer retention across Email, Mobile and Direct Mail. You will lead a high-performing team of analysts and collaborate closely with cross-functional teams to provide thought leadership and actionable insights. In addition, you will:

• Collaborate with Retention Channel managers to develop the Marketing Effectiveness team’s strategic roadmap and team objectives.
• Lead a team to conduct in-depth analyses of customer behavior, channel performance, testing, and forecasting to identify opportunities to drive retention marketing performance.
• Present findings and recommendations to senior leadership and key stakeholders to drive strategic decisions.
• Establish KPIs and performance metrics to track the effectiveness of retention channels, develop Internal performance benchmarks to help optimize our retention programs.
• Build out dashboards leveraging 3rd party data sources and CRM data to provide Sephora with deep analytical insights.
• Collaborate with Product, Engineers and MarTech to monitor, identify, and resolve data integrity issues.
• Manage team by providing coaching, guidance, direction, and support.
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.