Director Sales Channel lead - Sport Performance - Europe (M/F/D)

at  Adidas

Purpose & Overall Relevance for the Organization

• To support set up and implementation of sport category and channel specific strategies in Europe for the assigned Sport categories.
• To develop and drive relationships for European wholesale sport performance business (key account teams, BUs, Sales development, etc.)
• To ensure profitable market share and net sales growth in the Sport Performance channel while respecting the image of the brand through international initiatives

Key Responsibilities

Functional

• Support the development and implementation of a European Sport Performance/Specialty strategy and Sport Channel strategy for the assigned categories.
• Develop a European Specialist account strategy per category and deliver consistent market execution of global plans and collections
• Establish professional and personal relations to main stakeholders (account teams, BUs, Sales directors, etc.)
• Unleash commercial potential-seasonal category and MRA strategy
• Translate Global and Market/BU strategies into functional strategies for the sales team
• Improve European NPS via driving qualitative business growth and enhancing consumer experience at FMOT (First Moment of Truth)/POS
• Constantly identify and drive new business opportunities in all categories, marketplaces, and strategic accounts to gain market shares.
• Collaborate close with the Europe BUs and Account teams for European Sport Performance Business in Sales
• Collaborate effectively with the product teams to ensure the most relevant products are available in line with segmentation guidelines for potential customer needs
• Drive new business opportunities

Personnel

• To staff most suitable persons in direct report positions in alignment with HR
• To create a high performing team that drives itself and the team towards success
• To set personal objectives, targets, guidelines and assess all reports
• To develop the functional and social skills of direct reports on and off the job
• To manage all reports as an integrated team by setting team objectives, targets and guidelines
• To ensure smooth cooperation of all direct reports as one team, internally and externally

Controlling

• To measure progress on own KPIs
• To report to all superiors

Key Relationships

• Global: Global Business Dev., , Global Sales& Marketplace, Global CtC Functions, , Global BUs
• Markets: Sales Teams, Business Dev.., BUs, , Sales Development; Channel Management, ,

Knowledge, Skills and Abilities

• Proven leadership and managerial skills
• Very Strong interpersonal skills (e.g. communication, negotiation)
• Proven methodological skills (e.g. Business planning, strategic development)
• Very good functional skills (e.g. Sales, , Marketing Finance)
• High degree of commercial and business acumen knowledge and understanding of the end to end Sales processes
• Experience in both market and above market organization is an added benefit
• Mental flexibility, initiative and determination
• Fluency in written and spoken English is essential. Skills and abilities in other languages are beneficial

Requisite Education and Experience / Minimum Qualifications

• Degree in business administration with focus on Sales/Marketing
• Business: min of 5-8 years
• Functional: min of 5-8 years in the sporting goods industry
• Cross functional experience ideally with marketing / sales / finance / operations
• Industry: sporting goods / retail / consumer goods

• To support set up and implementation of sport category and channel specific strategies in Europe for the assigned Sport categories.
• To develop and drive relationships for European wholesale sport performance business (key account teams, BUs, Sales development, etc.)
• To ensure profitable market share and net sales growth in the Sport Performance channel while respecting the image of the brand through international initiative