Director, Social Media

at  Microsoft

Microsoft’s Consumer Marketing Organization’s Social team is revolutionizing how we take storytelling into our social channels. We’re looking for a Director, Social Media who is creative and excited by the opportunity to create to join us.
As we enter a new era of Artificial Intelligence (AI), we see the transformative potential of this technology; from automating creative processes to personalizing content and enhancing user experiences, AI is revolutionizing the way we interact with technology. You will have a unique opportunity to lead social from brands like Microsoft Copilot, Windows, and Edge across organic and paid campaigns, creator and influencer campaigns, and community management supported by a robust measurement and analytics effort. You are a creative thinker, react nimbly, understand social media and its trends deeply, and share our love of technology.
As a Director, Social Media you will set the vision for how Microsoft consumer brands engage in social media. You will partner with integrated marketing creative leads, web, media, PR, consumer insights and global product marketing to develop social campaigns (paid and organic) and social media extensions (influencer and creator campaigns). You will liaise with our commercial counterparts to ensure consistency across audiences. You may even get to work with our international partners to help define and drive campaigns in other markets. You will manage relationships with our social media agencies by delivering social content and campaigns that might include apps, videos, message posts, offers and more across Twitter, Instagram, YouTube and TikTok. Do all of this with a fan-focused spirit, putting our audiences front and center on all outward facing executions.
Finally, be ready to lead an innovative team who has a singular focus to breakthrough with digital and social executions that exceed industry standards for engagement and effectiveness. We love to test and learn; we fail faster to succeed and we’re always looking to stay ahead of the cutting edge. If you like to live in this space, then you’ll love leading this team!
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

REQUIRED/MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.
• 2+ years people management experience (people, project, process, vendor, change).
• 3+ years experience leading marketing social media efforts.

ADDITIONAL OR PREFERRED QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR Master’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR equivalent experience.
• 3+ years people management experience.
• Experience with successful campaign development; creative and strategic solutions, execution of initiatives, and the ability to operate at different altitudes with stakeholders across several organizations when required.
• Experience leading and executing projects in a complex organizational environment and working on several diverse projects at the same time.
  Integrated Marketing M5 - The typical base pay range for this role across the U.S. is USD $124,800 - $242,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $159,000 - $264,000 per year.
  Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
  Microsoft will accept applications for the role until April 11, 2024.
  Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations

RESPONSIBILITIES

• Lead consumer marketing social media efforts across Microsoft inclusive of consumer audiences, platforms, and events. Develop a clear articulation of the Microsoft Consumer Social Media strategy and how to measure successful implementation across those audiences and platforms.
• Lead development and implementation of social media campaigns and creator activations across owned and earned social channels, relevant paid media opportunities and across audiences. Partner with all relevant internal and external stakeholders to ensure program effectiveness.
• Lead development of engaging customer social media and creator experiences by tracking customer feedback (qualitative and quantitative), working with customer support teams, and leveraging an understanding of industry, market, and competitor trends.
• Lead process and partner integrations with Public Relations (PR), Integrated Marketing and Product Marketing to ensure consistency with marketing goals and to leverage synergies across marketing efforts.
• Lead relationships with social media platforms and agency partners to deliver a social media content strategy, aligned with the social media editorial calendar and social media campaigns, produce, and secure all content required for social media campaigns and social activations, including video, apps, message posts, etc.
• Lead efforts on how we actively “listen” to the social media community on a daily/weekly basis, analyzing and interpreting results to drive social media campaign optimization. Lead development of measurement methodology on how we deliver detailed performance reports across all social media campaigns and programs.

This role will manage five direct reports and several vendors and will be responsible for developing an impactful team to deliver a best-in-class service, through executive presence and leadership, aligning to Microsoft’s culture. Our managers deliver success through integrity, empowerment and accountability by modelling, coaching, and caring.

• Model - Live our culture; Embody our values; Practice our leadership principles.
• Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.
• Care - Attract and retain great people; Know everyone’s capabilities and aspirations; Invest in the growth of others.
• Other
• Embody our Culture and Value