Director Strategic Communications & Marketing

at  WCG Services

WHAT WE OFFER

• Competitive salary of $120,000 - $150,000 per year
• Comprehensive and flexible health and dental benefits
• Ongoing learning and development opportunities
• Generous time off policy to encourage work/life balance
• A diverse and inclusive workplace with a track record of high employee engagement and teamwork
  For complete job requirements, see the full Job Description here.

WANT TO LEARN MORE ABOUT WHO WE ARE, AND WHAT WE DO – CHECK OUT THE CLIP BELOW:

Learn more About Us!
WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.
WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.

EDUCATION

Preferred

• Bachelor’s degree or better in Marketing or related field

• Responsible for generating awareness of WCG and our programs and services. Responsible for developing and articulating WCG’s voice and telling our story to both internal and external audiences
• Develop and implement a communication and marketing strategy for WCG, which is built on a deep understanding of our mission, vision, and goals, target audiences and supports the delivery of our strategic and business line objectives
• Manage the reputation of the company including the development of proactive and reactive social media strategies
• Act as media spokesperson for the company
• Oversee the development of (and directly develop) speeches, briefing notes, presentations, and other strategic communications materials to support WCG’s Executive and Management Team
• Collaborate with department heads and leadership to cascade essential information, initiatives, and strategic priorities down to all levels of the organization through various communication channels
• Develop and execute marketing strategies to promote WCG programs and services to target audiences that effectively communicate the program’s/services’ value propositions and drive participation to such programs/services
• Oversee the utilization of multiple marketing channels, to reach and engage target audiences
• Provide oversight and guidance to WCG’s participation at industry events and conferences, including sponsorships and presentations
• Plan and execute budgets for communication and marketing products and services including monitoring and analyzing such efforts to determine effectiveness and make adjustments as needed
• Manage the Communications and Marketing annual budget, ensuring appropriate return on investment
• Drive continuous improvement / innovation in company marketing and communications, leading by example and instilling a culture of achieving goals through the adoption of new communication and marketing techniques and smarter ways of working