District Manager, Guelph

at  Corby Spirit and Wine Limited

Company Name: Corby Spirit and Wine Limited
Location: Ontario, Canada, Remote
Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb’s Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob’s Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada. We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.
Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work! Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click:
http://www.youtube.com/watch?v=VaXS-oxdU5U&feature=player_embedded
Position Summary
Under the direction of the Sales Manager, the District Manager is accountable for maintaining and managing the relationships with several existing accounts, mainly Retail Stores, as well as developing new business opportunities in their region. This position will cover a territory including Milton, Guelph, Cambridge, Kitchener/Waterloo, Brantford, and surrounding areas.
The ideal candidate will live in or be willing to relocate to Guelph/Kitchener-Waterloo or surrounding areas
Note: This is a contract position for approximately 14 months. Contract positions do not include medical benefits or opportunities for bonus.

Duties and Responsibilities

• Promotes and increases sales within territory through aggressive execution of national and regional marketing strategies while working with company policies, resources and budgets
• Increases overall distribution of core and agency brands in liquor board retail stores, private stores and some licensees
• Develops sales objectives and oversees activities at all retail outlets
• Manages new product launches
• Executes merchandising and promotional programs as per national and regional strategies
• Call account tracking, administrative reports, shelving and display programs
• Manages advertising and promotion budget within fiscal allocations as outlined by regional office
• Functions cooperatively and effectively within a team environment; contributes to overall team objectives and dynamics
• Performs other duties, as required

Preferred Education and Experience

• Minimum of 2 years related outside sales experience
• 3+ years’ related wine and spirits experience an asset.
• University degree or relevant work experience

Required Competencies

• Market and Environment: Ability to develop and maintain a deep knowledge of the business landscape and environment evolutions (legal, supply chain, tools…): key players (competitors, other consumer brands companies, key customers, …), distribution channels – including their distinct go to market strategies – and category trends, in order to maximize business opportunities
• Portfolio Brands & Products: Ability to develop and maintain a deep knowledge of Pernod Ricard’s brands and their positioning within the competitive landscape to be able to coordinate portfolio and channel strategy, and to offer adequate solution to stakeholders (customers, consumers, opinion leaders, international distributors, internal stakeholders,)
• Commercial Planning & Strategy: Ability to define, implement and get alignment behind a commercial plan, in line with PR Strategy, which takes into account the short and long term view and the characteristics of the local market environment
• Drive for Sales Results: Ability to assess, recommend, implement and evaluate effectiveness of commercial activities (sales force, promotion, account investments,) in order to optimize commercial performance and ensure excellence in execution
• Negotiation Skills: Ability to manage customers’ needs and requests through appropriate negotiation cycle & techniques, in order to achieve Pernod Ricard’s objectives.
• Influencing & Networking: Ability to establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders, through cooperation, integrity and with strong interpersonal & presentation skills
• Contracts, Prices & Trade Terms: Ability to assess, design, manage, monitor and optimize contracts, consistent prices and trade terms in order to drive PR profitability and sustainable growth
• Consumer/Shopper Insights: Ability to capture and exploit strong consumer / shopper understanding and trends to develop actions appealing to consumer needs (promotion, merchandising, animation, testing, assortment, sales opportunities, outlet activities,)
• Analytical Thinking: Ability to consider all appropriate information, break things down and determine cause and effect relationships to make effective recommendations and develop operational actions
• Organization & Planning: Ability to prioritize tasks and to manage efficiently time and resources in order to track and optimize the activity in a changing environment
• Financial Acumen & Sales: Ability to integrate revenue and profitability aspects within sales activity to generate greatest ROI within budget guidelines

Other Skills Required

• Strong communication and interpersonal skills
• Proficient in Microsoft office
• Self-motivated and self-directed
• Strong time management and organization skills with attention to detail and accuracy
• Team player
• Travel required
• Must have a valid driver’s license. Company vehicle or Car Allowance provided

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.
Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at
Accessibilty.Canada@pernod-ricard.com. For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.
Job Posting End Date:
Target Hire Date:
2024-07-01
Target End Date:
2024-12-3

• Promotes and increases sales within territory through aggressive execution of national and regional marketing strategies while working with company policies, resources and budgets
• Increases overall distribution of core and agency brands in liquor board retail stores, private stores and some licensees
• Develops sales objectives and oversees activities at all retail outlets
• Manages new product launches
• Executes merchandising and promotional programs as per national and regional strategies
• Call account tracking, administrative reports, shelving and display programs
• Manages advertising and promotion budget within fiscal allocations as outlined by regional office
• Functions cooperatively and effectively within a team environment; contributes to overall team objectives and dynamics
• Performs other duties, as require